Pharmaceutical Marketing Management
₹250.00
The book begins with a brief overview of Indian and Global Pharmaceutical Market. It discusses unconventional topics related to pharmaceutical marketing. Most of the chapters like Segmentation, Promotional Mix, Consumer Behaviour and Pricing etc, explain the basic concepts with an emphasis on the Phrama perspective. Chapters are updated with recent developments in those fields. Clinical Research has always been under scan, the chapter on clinical research covers the latest amendments and discusses the future trends. Chapter Cosmeceutical gives an overview of Cosmeceutical market scenario and the growth drivers. The book includes a brief note on Ethics.
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A Concise Textbook of Drug Regulatory Affairs
₹290.00This book has 12 chapters covering nearly all the areas of Drug Regulatory Affairs. Various aspects of Drug Regulatory Affairs such as new drug approval procedure, pharmacovigilance, product recall, evolution of drug regulations in the United States of America (USA) and process of drug approval in the USA and European Union, bioequivalence regulations, electronic Common Technical Documents (eCTD), environmental regulations, orphan drugs pharmaceutical pricing and control policy, Pharmacovigilance system in India and the USA, Product Recall, regulations of pharmaceutical drug promotion and Pharmacy Practice regulations are covered in this book. As a whole, the book is a comprehensive reference book on regulatory affairs and will be very useful for the practicing professionals and students alike.
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Ayurvedic Inheritance- A Reader’s Companion
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In ancient India, learning spanned four quarters of one’s life. Learning was sought from the teacher, from one’s individual effort, from fellow students and in the last quarter, from the school of life itself. This book belongs to the third quarter for students of Ayurveda regardless of their background in medicine, science, or humanities. Apart from topics in the eight branches of Ayurveda, the book also deals with Ayurvedic Biology which seeks to study the concepts and procedures of Ayurveda with the tools of modern biology. M S Valiathan is a National Research Professor of the Government of India. He is a medical graduate from the University of Kerala and completed his postgraduate training in general surgery from the University of Liverpool and other hospitals in the UK. He did his specialisation in cardiac surgery from the Johns Hopkins and Georgetown University Hospitals in the US. He was a cardiac surgeon for over three decades. His shift to Ayurvedic studies resulted in the publication of three volumes on Caraka, Susruta and Vagbhata, and an Introduction to Ayurveda. The Department of Science and Technology set up a Task Force in Ayurvedic Biology under his chairmanship to promote research in the nascent discipline.
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COVID-19 disease is caused by the SARS-CoV-2 virus, first detected in November-December 2019 in Wuhan, China. Thus far, more than 7 million people have been infected with the novel coronavirus across the globe, and the count is increasing with every passing day. Even though it causes severe respiratory problems, the majority of patients show mild symptoms, and pathogenesis is under investigation. Although several drugs are being developed and many of them are undergoing clinical trials, currently there are no approved drugs/vaccines to cure this disease. Personal hygiene and social distancing are important means to prevent the spread of this disease. With the advancements in scientific research, humankind is hoping to find a potent drug/vaccine for this disease at the earliest. The health care professionals and scientific community are at their maximum in combating this viral infection. In this book, an attempt is made to compile various aspects of COVID-19 in a single platform, which include aetiology, epidemiology, its clinical manifestations, diagnosis, pathological, clinical and therapeutic facets, comorbidities, risk factors, and the essential precautionary measures. This book comprises around 29 chapters contributed by various experts from research and clinical backgrounds.
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Capturing the Cosmic Light – A Handbook of Astrophotography
₹670.00Author: Sathyakumar P M Sharma
The Handbook of Astrophotography is the first book dedicated to Astronomical Imaging through modest equipment, and the first to be published in India. It is a chronicle of the techniques learnt and employed by the author and is by no means proprietary. It is assumed that the reader is equipped with the basic knowledge to use a digital camera. After showing the many methods to capture the Cosmos, the book shows how to process these images. It is designed to be a handbook and not a user manual. The author hopes that the reader will be confident in astronomical imaging and develop his/her own techniques after reading the book. Sathyakumar started Astrophotography in January 2006 with a homemade wooden star-tracking mount and a camera borrowed from a friend. He later used his homemade Newtonian reflector telescope and an inexpensive digital camera to capture photos of the Moon. With an MSc in Aerospace engineering from the University of Salford, Manchester, he joined Opticstar Ltd, as a design engineer. There he was trained on the latest of astronomical instruments available for the amateur astrophotographer and eventually purchased the Celestron C8 Schmidt cassegrain telescope and the CG-5 Equatorial mount. Currently, he uses a GSO 6 inch RC telescope and an HEQ5-PRO computerized mount as well as an Orion 80ED Apochromatic telescope for astrophotography. He also owns an Astrotrac to take wide field vistas of the Cosmos. He is now employed as a Scientific Officer at Karnataka Science and Technology Promotion Society, Department of Science and Technology, Govt. of Karnataka.
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Christa Shaka 1800 Ra Modalina Mysooru ithihaasa
₹295.00Author: D S Achuta Rao Translator: S Narendra Prasad
೧೮೦೦ ಕ್ರಿ. ಶ. ದ ಹಿಂದಿನ ಮೈಸೂರು ಇತಿಹಾಸವು ಪ್ರೊ. ಡಿ ಎಸ್ ಅಚ್ಯುತ ರಾವ್ ಅವರ ಜೀವನ ಮತ್ತು ಕೆಲಸದ ಬಗ್ಗೆ. ಮೈಸೂರು ಇತಿಹಾಸದ ಕುರಿತಾದ ಅವರ ಸಂಶೋಧನೆಯು 1940-65ರ ಅವಧಿಯಲ್ಲಿ ಅವರು ಪ್ರಕಟಿಸಿದ ಹತ್ತು ಸೂಚ್ಯಂಕ ಲೇಖನಗಳಿಂದ ಪ್ರತಿನಿಧಿಸುತ್ತದೆ. ಅವರು ಭಾರತದ ಇತಿಹಾಸ ಮತ್ತು ಅದರ ಅದ್ಭುತ ಭೂತಕಾಲವನ್ನು ಸಕ್ರಿಯವಾಗಿ ಜನಪ್ರಿಯಗೊಳಿಸಿದರು. ಮಹಾರಾಜಾಸ್ ಕಾಲೇಜ್ ಹಿಸ್ಟರಿ ಸೊಸೈಟಿ, ಭಾರತದ ವಸಾಹತು ಸಂಶೋಧಕರು ಮತ್ತು ಕನ್ನಡ ವಿಶ್ವಕೋಶದಲ್ಲಿ ಮೈಸೂರು ಸರ್ಕಾರದ ಉಪಕ್ರಮದಿಂದ ಭಾರತೀಯ ಇತಿಹಾಸದಲ್ಲಿ ಉಪಕ್ರಮಗಳನ್ನು ಪ್ರಸ್ತುತಪಡಿಸುವುದರಿಂದ ಅಂತಹ ಮೂರು ಲೇಖನಗಳನ್ನು ಸೇರಿಸಲಾಗಿದೆ. ಎರಡನೇ ಭಾಗದಲ್ಲಿ ಅವರ ಜೀವನಚರಿತ್ರೆಯಲ್ಲಿ, ಅವರ ವಿದ್ಯಾರ್ಥಿಗಳು ಮತ್ತು ಮಕ್ಕಳು ಶಿಕ್ಷಕ ಮತ್ತು ತಂದೆಯಾಗಿ ಅವರ ಜೀವನದ ಬಗ್ಗೆ ಬರೆದಿದ್ದಾರೆ, ಅವರ ಅವಧಿಯ ಸಂದರ್ಭವನ್ನು ಒದಗಿಸಿದ್ದಾರೆ. ಪುಸ್ತಕವು ಕಳೆದ ಶತಮಾನದ ಮಧ್ಯದಲ್ಲಿ ಇತಿಹಾಸ ಸಂಶೋಧನೆಗೆ ಆಸಕ್ತಿದಾಯಕ ವಿಂಡೋವನ್ನು ಪ್ರಸ್ತುತಪಡಿಸುತ್ತದೆ.
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Early Buddhist Artisans and their Architectural Vocabulary
₹1,600.00Author: S Settar
The early Buddhist architectural vocabulary, being the first of its kind, maintained its monopoly for about half a millennium, beginning from the third century BCE. To begin with, it was oral, not written. The Jain, Hindu, and other Indian sectarian builders later developed their vocabulary on this foundation, though not identically. An attempt is made here to understand this vocabulary and the artisans who first made use of it.
In the epigraphic ledger, the first reference to the mythical creator of the universe, the Visvakarma (Visakama), is made on the thupas at Sanchi and Kanaganahalli; the earliest excavators of cave temples, comprising five specialists – selavdhaki, nayikamisa, kadhicaka, mahakataka and mithaka – as well as a team of master-architects and supervisors, called the navakamis, appear at Kanheri. Besides these, there were also others called avesanis, atevasinas, acaryas, and upajjhayas all over the Buddhist world. The list does not end with these, because there were yet others called vadhakis (carpenters), seli-vadhakis (stonecutters), sela-rupakas (stone sculptors), mithakas (polishers), and so on. All these artisans who have recorded their life stories on the stone surface are identified, and their professional contributions evaluated here for the first time.
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