Pharmaceutical Marketing Management
₹250.00
The book begins with a brief overview of Indian and Global Pharmaceutical Market. It discusses unconventional topics related to pharmaceutical marketing. Most of the chapters like Segmentation, Promotional Mix, Consumer Behaviour and Pricing etc, explain the basic concepts with an emphasis on the Phrama perspective. Chapters are updated with recent developments in those fields. Clinical Research has always been under scan, the chapter on clinical research covers the latest amendments and discusses the future trends. Chapter Cosmeceutical gives an overview of Cosmeceutical market scenario and the growth drivers. The book includes a brief note on Ethics.
Interested customers may write to us at mup@manipal.edu about purchasing the book.
Also available on |
Out of stock
| Author |
|---|
Related products
-
Manipal Manual of Ear Mould Making
₹195.00Authors: Venkataraja Aithal U, Rekha Patil and B Rajashekhar
Manipal Manual of Ear Mould Making is a comprehensive workbook of value to students of Audiology & hearing professionals who wish to understand the nuances of this skill that is paramount for optimization of hearing aid fitting. This is a compilation of the authors? years of experience in the deft skills of ear mould making and patient care in Manipal Ear Mould lab. Considerable efforts have gone in to bringing out this manual by incorporating appropriate pictures, stepwise procedures and simple instructions. This manual, besides appraising the readers of the procedure would also assist them in learning the dos and donts picked up out of the authors? clinical experience. This will be a reflection of our ongoing efforts to derive the best out of the rapidly developing technology in the area of hearing impairment.
Interested readers may write to us at mup@manipal.edu about purchasing the book.
Also available on
-
Geoffrey Bawa – A Conscious Perception
₹650.00This book is all about giving the readers a peek view into the life of Geoffrey Bawa; Sri Lanka’s most famous architect. an book that reveals an insight into his work through his most famous projects accompanied by beautiful hand-drawn illustrations. Alluring and simply authentic, these self-narrative illustrations are a result of personal experience. This book will give readers an understanding of how successfully Geoffrey Bawa had inculcated spaces, vistas, and landscape with that of the built environment bringing about a touch of Modern Tropism and fusing it together with the rich culture and traditions of Sri Lanka.
Interested readers may write to us at mup@manipal.edu about purchasing the book.
Also available on
-
The Path of Proofs – Pramanapaddhati of Sri Jayatirtha
₹250.00Author: Shrinivasa Varakhedi
Epistemology of the Dvaita school of thought is presented in this short monograph Pramāṇapaddhati – the Path of Proofs, authored by Śrī Jayatīrtha. Epistemology is the science of knowledge that deals with the origin and nature of cognitive events and their means.
Ācārya Madhva, the proponent of the Dvaita school, has explained about the epistemology of this new school in his works. Since Madhva’s language is profound and the elucidations are scattered over his several works, it is difficult to comprehend for a novice. Hence, Pramāṇapaddhati was composed by his successor of third generation Śrī Jayatīrtha. The simple and captivating
style of this work is sure to ignite the interest in the readers to conduct further study in detail. This work is not only regarded as a standard textbook of Dvaita studies, but also considered as a basic authentic work in the Dvaita dialectic literature.This work is rendered into English by Prof Shrinivasa Varakhedi adopting the mirror-translation method.
Interested readers may write to us at mup@manipal.edu about purchasing the book.Also available on
-
Capturing the Cosmic Light – A Handbook of Astrophotography
₹670.00Author: Sathyakumar P M Sharma
The Handbook of Astrophotography is the first book dedicated to Astronomical Imaging through modest equipment, and the first to be published in India. It is a chronicle of the techniques learnt and employed by the author and is by no means proprietary. It is assumed that the reader is equipped with the basic knowledge to use a digital camera. After showing the many methods to capture the Cosmos, the book shows how to process these images. It is designed to be a handbook and not a user manual. The author hopes that the reader will be confident in astronomical imaging and develop his/her own techniques after reading the book. Sathyakumar started Astrophotography in January 2006 with a homemade wooden star-tracking mount and a camera borrowed from a friend. He later used his homemade Newtonian reflector telescope and an inexpensive digital camera to capture photos of the Moon. With an MSc in Aerospace engineering from the University of Salford, Manchester, he joined Opticstar Ltd, as a design engineer. There he was trained on the latest of astronomical instruments available for the amateur astrophotographer and eventually purchased the Celestron C8 Schmidt cassegrain telescope and the CG-5 Equatorial mount. Currently, he uses a GSO 6 inch RC telescope and an HEQ5-PRO computerized mount as well as an Orion 80ED Apochromatic telescope for astrophotography. He also owns an Astrotrac to take wide field vistas of the Cosmos. He is now employed as a Scientific Officer at Karnataka Science and Technology Promotion Society, Department of Science and Technology, Govt. of Karnataka.
Interested readers may write to us at mup@manipal.edu about purchasing the book.
Also available on
-
Ayurvedic Inheritance- A Reader’s Companion
₹650.00Author: M S Valiathan
In ancient India, learning spanned four quarters of one’s life. Learning was sought from the teacher, from one’s individual effort, from fellow students and in the last quarter, from the school of life itself. This book belongs to the third quarter for students of Ayurveda regardless of their background in medicine, science, or humanities. Apart from topics in the eight branches of Ayurveda, the book also deals with Ayurvedic Biology which seeks to study the concepts and procedures of Ayurveda with the tools of modern biology. M S Valiathan is a National Research Professor of the Government of India. He is a medical graduate from the University of Kerala and completed his postgraduate training in general surgery from the University of Liverpool and other hospitals in the UK. He did his specialisation in cardiac surgery from the Johns Hopkins and Georgetown University Hospitals in the US. He was a cardiac surgeon for over three decades. His shift to Ayurvedic studies resulted in the publication of three volumes on Caraka, Susruta and Vagbhata, and an Introduction to Ayurveda. The Department of Science and Technology set up a Task Force in Ayurvedic Biology under his chairmanship to promote research in the nascent discipline.
Interested readers may write to us at mup@manipal.edu about purchasing the book.
International Edition available on 
South Asia Edition available on
-
Pharmaceutical Consumer Complaints: A Guide to Academia and Pharmaceutical Industry
₹795.00Editors: Girish Pai Kulyadi, Muddukrishna B S, Richa Ajay Dayaramani
This book is an excellent guide in analyzing consumer complaints and will aid the students who are yet to gain industry experience. It is necessary for resolving consumer complaints in pharmaceutical industry where such concerns are frequently received. The case studies provide a vivid description of defects that will help identify the nature of the issue, possible root cause of such complaints, and subsequent remediation.
Interested readers may write to us at mup@manipal.edu about purchasing the book.
Also available on
-
Kriti Jagattu
₹310.00Author: T P Ashok
ಪ್ರೊ. ಟಿ. ಪಿ. ಅಶೋಕ ಅವರ ಇತ್ತೀಚಿನ ಕೃತಿ ಕೃತಿ ಜಗತ್ತು ಇಪ್ಪತ್ತಾರು ಪ್ರಬಂಧಗಳನ್ನು ಒಳಗೊಂಡ ಪುಸ್ತಕವಾಗಿದ್ದು, ವಿವಿಧ ದೇಶಗಳು, ಭಾಷೆಗಳು, ಸಂಪ್ರದಾಯಗಳು, ಪ್ರಕಾರಗಳು ಇತ್ಯಾದಿಗಳಿಗೆ ಸಂಬಂಧಿಸಿದ ಕೃತಿಗಳನ್ನು ಪರಿಚಯಿಸುವ, ವಿಶ್ಲೇಷಿಸುವ, ವಿಮರ್ಶಿಸುವ ಮತ್ತು ಸ್ಪಷ್ಟಪಡಿಸುವ ಮತ್ತು ಸಾಹಿತ್ಯದ ಒಂದು ನೋಟವನ್ನು ನೀಡುತ್ತದೆ. ಇಡೀ ಪ್ರಪಂಚ. ಪ್ರಬಂಧಗಳು ಸಾಮಾಜಿಕ, ಸಾಂಸ್ಕೃತಿಕ ಮತ್ತು ರಾಜಕೀಯ ಘಟನೆಗಳಿಗೆ ಮತ್ತು ಕಳೆದ ಐನೂರು ವರ್ಷಗಳಲ್ಲಿ ನೈತಿಕ, ಮಾನಸಿಕ ಮತ್ತು ಆಧ್ಯಾತ್ಮಿಕ ಬಿಕ್ಕಟ್ಟುಗಳಿಗೆ ಪ್ರಪಂಚದಾದ್ಯಂತದ ಶ್ರೇಷ್ಠ ಬರಹಗಾರರ ಪ್ರತಿಕ್ರಿಯೆಯನ್ನು ಪರಿಣಾಮಕಾರಿಯಾಗಿ ಪ್ರಸ್ತುತಪಡಿಸುತ್ತವೆ. ಈ ಕೃತಿ ಪ್ರಪಂಚವು ಕನ್ನಡ ಸಾಹಿತ್ಯ ಪ್ರಪಂಚದೊಂದಿಗೆ ಸಂಬಂಧವನ್ನು ಸ್ಥಾಪಿಸುತ್ತದೆ ಮತ್ತು ಆದ್ದರಿಂದ ಪುಸ್ತಕದ ವಿಶೇಷ ಮಹತ್ವವನ್ನು ಹೊಂದಿದೆ.
Interested readers may write to us at mup@manipal.edu about purchasing the book.
Also available on
-
COVID19: A Multidimensional Response
₹2,200.00Editors: N Udupa, Raviaraja NS, Chiranjay Mukhopadhya,
COVID-19 disease is caused by the SARS-CoV-2 virus, first detected in November-December 2019 in Wuhan, China. Thus far, more than 7 million people have been infected with the novel coronavirus across the globe, and the count is increasing with every passing day. Even though it causes severe respiratory problems, the majority of patients show mild symptoms, and pathogenesis is under investigation. Although several drugs are being developed and many of them are undergoing clinical trials, currently there are no approved drugs/vaccines to cure this disease. Personal hygiene and social distancing are important means to prevent the spread of this disease. With the advancements in scientific research, humankind is hoping to find a potent drug/vaccine for this disease at the earliest. The health care professionals and scientific community are at their maximum in combating this viral infection. In this book, an attempt is made to compile various aspects of COVID-19 in a single platform, which include aetiology, epidemiology, its clinical manifestations, diagnosis, pathological, clinical and therapeutic facets, comorbidities, risk factors, and the essential precautionary measures. This book comprises around 29 chapters contributed by various experts from research and clinical backgrounds.
Interested readers may write to us at mup@manipal.edu about purchasing the book.
Also available on