Pharmaceutical Marketing Management
The book begins with a brief overview of Indian and Global Pharmaceutical Market. It discusses unconventional topics related to pharmaceutical marketing. Most of the chapters like Segmentation, Promotional Mix, Consumer Behaviour and Pricing etc, explain the basic concepts with an emphasis on the Phrama perspective. Chapters are updated with recent developments in those fields. Clinical Research has always been under scan, the chapter on clinical research covers the latest amendments and discusses the future trends. Chapter Cosmeceutical gives an overview of Cosmeceutical market scenario and the growth drivers. The book includes a brief note on Ethics.
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Geoffrey Bawa – A Conscious Perception
This book is all about giving the readers a peek view into the life of Geoffrey Bawa; Sri Lanka?s most famous architect. aA book that reveals an insight into his work through his most famous projects accompanied by beautiful hand-drawn illustrations. Alluring and simply authentic, these self-narrative illustrations are a result of personal experience. This book will give readers an understanding of how successfully Geoffrey Bawa had inculcated spaces, vistas, and landscape with that of the built environment bringing about a touch of Modern Tropism and fusing it together with the rich culture and traditions of Sri Lanka.
Childhood Cancer is a major medical problem in most of the societies of the modern world. Though enough literature is available on the subject, it is not easily intelligible to common people. An ordinary parent whose ward is affected by any form of childhood cancer would beat a loss without the basic information. This book is aimed at educating a non-professional who wishes to grasp the problem in detail and in a simple way. The book primarily deals with the signs and symptoms of cancer in children which enable early detection. It is written in a lucid manner to remove the myth among parents that diagnosis of cancer in children amounts to a death sentence. Many of the childhood cancers, if detected early, can be cured completely, and the patients can live the rest of their lives like any other normal people. The book is an attempt to create this awareness among parents through proper information about the disease. Further, the book would also serve as a manual for MBBS students and professionals in other fields for primary treatment and management of the childhood cancer patients.
Culture and Creativity: Selected Writings by N Manu Chakravarthy
Culture and Creativity is a collection of essays of N Manu Chakravarthy, a prominent culture critic known for his discourses on music, cinema, literature and several aspects of culture and philosophy. This book illustrates the intellectual and ethical perspectives that shape his discussions on wide range of issues. These discussions are reflective of the inspiration he draws from his father Prof G N Chakravarthy and his teachers Prof C D Narasimhaiah, Prof U R Ananthamurthy, and Prof B Damodara Rao. The ideas of Ivan Illich and Noam Chomsky, and his friend D R Nagaraj are also instrumental in framing the critical nature of his interpretations. The essays in this book encompass Prof Manu Chakravarthy?s perspectives on religion, secularism, tradition, and modernity. The references to Sri Narayanaguru, M K Gandhi, Rabindranath Tagore, and the interview with Gustavo Esteva, evince his preoccupation with madhyamamarga. They also foreground his views on nationalism, metaphysics, media, politics and the crises of the third world and India in a globalised context. This work is a testimony to the form of scholarship he values.
Manipal Manual of Ear Mould Making
Manipal Manual of Ear Mould Making is a comprehensive workbook of value to students of Audiology & hearing professionals who wish to understand the nuances of this skill that is paramount for optimization of hearing aid fitting. This is a compilation of the authors? years of experience in the deft skills of ear mould making and patient care in Manipal Ear Mould lab. Considerable efforts have gone in to bringing out this manual by incorporating appropriate pictures, stepwise procedures and simple instructions. This manual, besides appraising the readers of the procedure would also assist them in learning the dos and donts picked up out of the authors? clinical experience. This will be a reflection of our ongoing efforts to derive the best out of the rapidly developing technology in the area of hearing impairment.
The Practice of Geopolitics
Intended to be a Practioner?s Guide to Geopolitics, the book provides a look into the thought processes that generate correct and timely analysis of global events. Geopolitics needs to weave within its analytical grasp economics, society, strategy and even culture, as the science deals with overall national capabilities as well as the mutal synergy and frictions between nations. Although a broad range of subjects has been covered in the book, each is anchored in the ground reality of events having a profound impact on the lives of citizens and on world events. The growing interconnectedness of the globe has resulted in a need to do away with the popular west centric models of international relations and to view events not through that single prism but from a holistic viewpoint that accepts the relevance and maturity of different histories and geographies. What the book provides is an alternativeWeltanschauung to the dominant models of geopolitical analysis, so that the science is enabled to cross beyond the narrow boundaries which have confined. The scope and applicability of its analysis. The rise of Asia needs a geopolitical vision unique to the continent, and this is what has been provided by Professor Nalapat.
Vaidehi Kathana is the first full-length literary critical study of the fictional, non fictional and poetic narratives of Vaidehi, who is considered to be one of the most celebrated contemporary Indian writers in Kannada. This work reviews, introduces, discusses and interprets all the writings of Vaidehi, which include short stories, poems, essays and a novel. The book examines how this great Indian writer has been reacting and responding to her time and space for the last four decades. The book shows how Vaidehi?s poetics has so subtly blended with her politics thereby creating some of the outstanding masterpieces in poetry and fiction of our times. The book discusses the special features of Vaidehi?s feminist perspectives as well as the uniqueness of her narrative skills. Arguing that Vaidehi?s spiritual triumph is demonstrated in her technical triumph, the book draws the attention of the non-Kannada readers to the entire body of Vaidehi?s writings. Lucidly translated into English by the noted translator O L Nagabhushana Swamy, T P Ashoka?s Vaidehi Kathana provides a meaningful opportunity for the non-Kannada readers to familiarize themselves with one of the greatest contemporary writers of India. T P Ashoka?s Vaidehi Kathana is a significant contribution to modern Indian literary criticism. The book provides an interesting reading not only to the students of literature, researchers and teachers but also appeals to the general readers.
The Path of Proofs ? Pramanapaddhati of Sri Jayatirtha (2nd Edition)
The Path of Proofs: Pramanapaddhati of Sri Jayatirtha Epistemology of the Dvaita school of thought is presented in this short monograph Pramanapaddhati ? the Path of Proofs, authored by Sri Jayatirtha. Epistemology is the science of knowledge that deals with the origin and nature of cognitive events and their means. Acarya Madhva, the proponent of the Dvaita school, has explained about the epistemology of this new school in his works. Since Madhva?s language is profound and the elucidations are scattered over his several works, it is difficult to comprehend for a novice. Hence, Pramanapaddhati was composed by his successor of third generation Sri Jayatirtha. The simple and captivating style of this work is sure to ignite the interest in the readers to conduct further study in detail. This work is not only regarded as a standard textbook of Dvaita studies, but also considered as a basic authentic work in the Dvaita dialectic literature. The work is classified into three chapters; Pratyaksa, Anumana and Agama as a compendious yet full treatment of the Dvaita epistemology in smaller captions. Its discussion on the standpoints of other schools on various topics and their criticism is not much detailed. However, it is systematized and presented in an easily comprehendible style that can make even a novice understand the intricacies of Dvaita epistemology. The unique commentary skill of Sri Jayatirtha comprises of profound scholarship, style of exposition, lucid language, commitment to the original author, views on opposition with thorough knowledge, logical integrity, appropriate and comprehensive method of thinking. This work is rendered into English by Prof Shrinivasa Varakhedi adopting the mirror-translation method.
COVID-19: A Multidimensional Response
COVID-19 disease is caused by the SARS-CoV-2 virus, first detected in November-December 2019 in Wuhan, China. Thus far, more than 7 million people have been infected with the novel coronavirus across the globe, and the count is increasing with every passing day. Even though it causes severe respiratory problems, the majority of patients show mild symptoms, and pathogenesis is under investigation. Although several drugs are being developed and many of them are undergoing clinical trials, currently there are no approved drugs/vaccines to cure this disease. Personal hygiene and social distancing are important means to prevent the spread of this disease. With the advancements in scientific research, humankind is hoping to find a potent drug/vaccine for this disease at the earliest. The health care professionals and scientific community are at their maximum in combating this viral infection. In this book, an attempt is made to compile various aspects of COVID-19 in a single platform, which include aetiology, epidemiology, its clinical manifestations, diagnosis, pathological, clinical and therapeutic facets, comorbidities, risk factors, and the essential precautionary measures. This book comprises around 29 chapters contributed by various experts from research and clinical backgrounds.