Pharmaceutical Marketing Management

This book is an excellent guide in analyzing consumer complaints and will aid the students who are yet to gain industry experience. It is necessary for resolving consumer complaints in pharmaceutical industry where such concerns are frequently received. The case studies provide a vivid description of defects that will help identify the nature of the issue, possible root cause of such complaints, and subsequent remediation.

Transformation Beyond Sight is a gripping narrative of the author?s experience in the hospital administration of Kasturba Hospital (KH), Manipal. As an experiential account, the present book provides insights into the thoughts, concerns, and apprehensions of prospective hospital administrators, and spotlights the vital role played by a hospital administrator in the day-to-day operations of KH, which is also an advanced healthcare facility.This book draws attention to the transformational quality of the author?s experiences to emphasize that the evolution in leadership and management of the teaching hospital went hand-in-hand with the transformation of the author?s administrative skills, and his own persona as a diligent administrator. The biographical undertone also provides an insight into the complex and dynamic healthcare environment, alongside the competencies, creativity, and mindfulness necessary for an administrator. This book narrates a hospital administrator?s engagements with the traditional processes and his attempts to bring about effective changes in the management and monitoring of operations of KH and the overall management of a healthcare facility.

Biomedical Spectroscopy is the output of the intensive discussions of the authors and the medical professionals of Kasturba Medical College, Manipal University. The ?Centre for Laser Spectroscopy?, a centre for developing biomedical applications of laser spectroscopic methods, was established at Manipal University in 1997. The scientists of the Centre, together with the physicians, surgeons, and pathologists of the KMC, initiated a number of research programs in this area. The main aim of the Centre was to develop spectroscopic methods for early detection, screening, monitoring therapy and identification of disease markers, with special emphasis on various cancers, so that these techniques can be applied for routine healthcare applications. Outcome of these research activities are covered in the book. A common platform of information can provide a more open communication enabling faster and better evolution of the spectroscopic methods for biomedical applications.