Author |
---|
Pharmaceutical Marketing Management
The book begins with a brief overview of Indian and Global Pharmaceutical Market. It discusses unconventional topics related to pharmaceutical marketing. Most of the chapters like Segmentation, Promotional Mix, Consumer Behaviour and Pricing etc, explain the basic concepts with an emphasis on the Phrama perspective. Chapters are updated with recent developments in those fields. Clinical Research has always been under scan, the chapter on clinical research covers the latest amendments and discusses the future trends. Chapter Cosmeceutical gives an overview of Cosmeceutical market scenario and the growth drivers. The book includes a brief note on Ethics.
₹250.00
Out of stock
Related products
-
Biomedical Spectroscopy
Biomedical Spectroscopy is the output of the intensive discussions of the authors and the medical professionals of Kasturba Medical College, Manipal University. The ?Centre for Laser Spectroscopy?, a centre for developing biomedical applications of laser spectroscopic methods, was established at Manipal University in 1997. The scientists of the Centre, together with the physicians, surgeons, and pathologists of the KMC, initiated a number of research programs in this area. The main aim of the Centre was to develop spectroscopic methods for early detection, screening, monitoring therapy and identification of disease markers, with special emphasis on various cancers, so that these techniques can be applied for routine healthcare applications. Outcome of these research activities are covered in the book. A common platform of information can provide a more open communication enabling faster and better evolution of the spectroscopic methods for biomedical applications.
-
Linear Algebra with Applications
Linear Algebra with Applications portrays selected articles published earlier by Prof Ravindra B Bapat in various reputed journals. This volume published in honour of Prof Bapat, on the occasion of his 60th birthday, consists of his original research articles written in the area of (i) Permanent, Determinant and their applications, (ii) Non-negative Matrices, (iii) Matrix Methods in Statistics and Graph theory, and (iv) Generalized Inverses of a Matrix. Starting with an article A Generalization of a Theorem of Ky Fan on Simplicial Maps, his first article published in 1980, several articles probing the properties of permanent and determinant, characterization of generalized inverses, spectral properties of graphs, and applications of matrix methods in statistics are compiled in this volume. The articles selected in this book will certainly inspire the young linear algebraists and provide several matrix techniques to solve different problems in the area of applied linear algebra.
-
A Concise Textbook of Drug Regulatory Affairs
This book has 12 chapters covering nearly all the areas of Drug Regulatory Affairs. Various aspects of Drug Regulatory Affairs such as new drug approval procedure, pharmacovigilance, product recall, evolution of drug regulations in the United States of America (USA) and process of drug approval in the USA and European Union, bioequivalence regulations, electronic Common Technical Documents (eCTD), environmental regulations, orphan drugs pharmaceutical pricing and control policy, Pharmacovigilance system in India and the USA, Product Recall, regulations of pharmaceutical drug promotion and Pharmacy Practice regulations are covered in this book. As a whole, the book is a comprehensive reference book on regulatory affairs and will be very useful for the practicing professionals and students alike.
-
COVID-19: A Multidimensional Response
COVID-19 disease is caused by the SARS-CoV-2 virus, first detected in November-December 2019 in Wuhan, China. Thus far, more than 7 million people have been infected with the novel coronavirus across the globe, and the count is increasing with every passing day. Even though it causes severe respiratory problems, the majority of patients show mild symptoms, and pathogenesis is under investigation. Although several drugs are being developed and many of them are undergoing clinical trials, currently there are no approved drugs/vaccines to cure this disease. Personal hygiene and social distancing are important means to prevent the spread of this disease. With the advancements in scientific research, humankind is hoping to find a potent drug/vaccine for this disease at the earliest. The health care professionals and scientific community are at their maximum in combating this viral infection. In this book, an attempt is made to compile various aspects of COVID-19 in a single platform, which include aetiology, epidemiology, its clinical manifestations, diagnosis, pathological, clinical and therapeutic facets, comorbidities, risk factors, and the essential precautionary measures. This book comprises around 29 chapters contributed by various experts from research and clinical backgrounds.
-
Geoffrey Bawa – A Conscious Perception
This book is all about giving the readers a peek view into the life of Geoffrey Bawa; Sri Lanka?s most famous architect. aA book that reveals an insight into his work through his most famous projects accompanied by beautiful hand-drawn illustrations. Alluring and simply authentic, these self-narrative illustrations are a result of personal experience. This book will give readers an understanding of how successfully Geoffrey Bawa had inculcated spaces, vistas, and landscape with that of the built environment bringing about a touch of Modern Tropism and fusing it together with the rich culture and traditions of Sri Lanka.
-
Parkinson?s Disease in India: From Clinic to Bench
The book fills a void in the knowledge about difference in Parkinson?s disease as seen India, if any from the rest of the world. It will provide a reference for any student of neurology wanting to learn the finer nuances of Parkinson?s disease in India. The book is written by Indian authors who have studied different aspects of Parkinson?s disease in depth, covering all aspects of Parkinson?s disease. The book is painstakingly drafted to cover all aspects of Parkinson?s disease from demography, etiology, clinical features (both motor and non-motor), complications, treatment modalities, its impact on the sufferer and the family and the financial aspect.
-
Mysore History(Christa Shaka 1800 Ra Modalina Mysooru ithihaasa)
Mysore History before 1800 CE is about the life and work of Prof. D S Achuta Rao. His research on Mysore history is represented by ten indexed articles he published during 1940-65. He actively popularized India’s history and its glorious past. Three such articles are included as they present initiatives in Indian History by the Maharajas College History Society, Colonial Researchers on India and Mysore Government’s initiative in a Kannada Encyclopedia. In his biography in the second part, his students and children have written about his life as a teacher and father, providing a context of his period. The book presents an interesting window to history research in the middle of last century.
-
Early Buddhist Artisans and their Architectural Vocabulary
The early Buddhist architectural vocabulary, being the first of its kind, maintained its monopoly for about half a millennium, beginning from the third century BCE. To begin with, it was oral, not written. The Jain, Hindu, and other Indian sectarian builders later developed their vocabulary on this foundation, though not identically. An attempt is made here to understand this vocabulary and the artisans who first made use of it.
In the epigraphic ledger, the first reference to the mythical creator of the universe, the Vi?vakarma (Vi?akama), is made on the th?pas at Sanchi and Kanaganahalli; the earliest excavators of cave temples, comprising five specialists ? selav?haki, n?yikamisa, ka?hicaka, mah?ka?aka and m?thaka ? as well as a team of master-architects and supervisors, called the navakamis, appear at Kanheri. Besides these, there were also others called ?vesanis, atev?si?as, ?c?ryas, and up?jjh?yas all over the Buddhist world. The list does not end with these, because there were yet others called va?hakis (carpenters), seli-va?hakis (stonecutters), sela-r?pakas (stone sculptors), m??hakas (polishers), and so on. All these artisans who have recorded their life stories on the stone surface are identified, and their professional contributions evaluated here for the first time.