Pharmaceutical Marketing Management
₹250.00
The book begins with a brief overview of Indian and Global Pharmaceutical Market. It discusses unconventional topics related to pharmaceutical marketing. Most of the chapters like Segmentation, Promotional Mix, Consumer Behaviour and Pricing etc, explain the basic concepts with an emphasis on the Phrama perspective. Chapters are updated with recent developments in those fields. Clinical Research has always been under scan, the chapter on clinical research covers the latest amendments and discusses the future trends. Chapter Cosmeceutical gives an overview of Cosmeceutical market scenario and the growth drivers. The book includes a brief note on Ethics.
Interested customers may write to us at mup@manipal.edu about purchasing the book.
Also available on |
Out of stock
| Author |
|---|
Related products
-
Kannada Theatre History 1850-1950: A Sourcebook
₹250.00Edited by: Akshara K V with
This source book on Kannada theatre history is a valuable contribution to the larger field of Indian Theatre Studies. Avoiding the shortcuts of an overview or a Wikipedia-like assemblage of information, it delves into the lives, histories, struggles, debates and anecdotes surrounding some of the most pioneering figures in the shaping of Kannada theatre between 1850-1950. The selection of primary sources, most of which are being made available in English for the first time, is nothing short of a revelation in the way it illuminates insights into the actual making and thinking of theatre practice. Here we have a model of how the construct of ‘Indian Theatre’ can be textured, inflected, individuated and problematized at regional, local and intracultural levels. Rustom Bharucha .This book is a labour of love by scholars who not only love Kannada theatre, but want to pass on their enjoyment of it. Delving deep into folklore oral history, local history, gossip debate and discourse, the editors bring out the world of Kannada theatres in pluralistic terms. Scholarship and playfulness combine to create a powerful act of storytelling where the book itself mimics the career of Kannada theatre. As an anthology it becomes an initiation rite, an introduction to all the great figures, not as hagiography but as nuanced analysis. Big questions and little questions combine to create both a sense of combativeness and a wonderful feeling of homecoming. Like tricksters, they break the binaries of tradition and modernity, treating it almost like a bad play which needs new scripts and new performers. A wonderful anthology. A deeply desi book, with all the cosmopolitanism of world theatre.
Interested readers may write to us at mup@manipal.edu about purchasing the book.
Also available on
-
Lectures on Matrix and Graph Methods
₹580.00Lectures on Matrix and Graph Methods Lectures on Matrix and Graph Methods portrays selected lectures delivered by leading Mathematicians and Statisticians in the International Workshop on Combinatorial Matrix Theory and Generalized Inverses of Matrices organized by Department of Statistics, Manipal University, Manipal, India, during January 2-7, 2012. This book covers the topics even beyond the traditional applications of matrix theory and spectral theory of graphs. Graph Theoretic Applications to Computing the Nucleolus of an Assignment Game by T E S Raghavan and Introduction to Yantra Magic Squares and Agrippa-type Magic Matrices by G P H Styan et al. are among those topics. Also, an interview with S K Mitra in 1993 by G P H Styan and Simo Puntanen is presented here.
Ravindra B Bapat, Steve Kirkland, K Manjunatha Prasad, Simo Puntanen Ravindra B Bapat is at the Indian Statistical Institute, Delhi Centre. His main areas of interest are combinatorial matrix theory, matrices and graphs, and generalized inverses. He is a Fellow of the Indian Academy of Sciences, Indian National Science Academy and a J C Bose Fellow. He served as the President of the Indian Mathematical Society during 2007-2008. Steve Kirkland is a Stokes Professor at the National University of Ireland Maynooth. His research interests include non-negative matrix theory, spectral graph theory, and combinatorial matrix theory. He is currently the Editor-in-chief of the journal ?Linear and Multilinear Algebra?, and the President of the International Linear Algebra Society. K Manjunatha Prasad earned his PhD from Indian Statistical Institute. Currently, he is a Professor of Mathematics at Department of Statistics, Manipal University, Manipal. His research interests are matrix theory, generalized inverse, ring theory and projective modules. Simo Puntanen earned his PhD in statistics from the University of Tampere (Finland) in 1987, where he is presently a Lecturer.
Interested readers may write to us at mup@manipal.edu about purchasing the book.Also available on
-
The Path of Proofs – Pramanapaddhati of Sri Jayatirtha
₹250.00The Path of Proofs: Pramanapaddhati of Sri Jayatirtha Epistemology of the Dvaita school of thought is presented in this short monograph Pramanapaddhati the Path of Proofs, authored by Sri Jayatirtha. Epistemology is the science of knowledge that deals with the origin and nature of cognitive events and their means. Acarya Madhva, the proponent of the Dvaita school, has explained about the epistemology of this new school in his works. Since Madhva’s language is profound and the elucidations are scattered over his several works, it is difficult to comprehend for a novice. Hence, Pramanapaddhati was composed by his successor of third generation Sri Jayatirtha. The simple and captivating style of this work is sure to ignite the interest in the readers to conduct further study in detail. This work is not only regarded as a standard textbook of Dvaita studies, but also considered as a basic authentic work in the Dvaita dialectic literature. The work is classified into three chapters; Pratyaksa, Anumana and Agama as a compendious yet full treatment of the Dvaita epistemology in smaller captions. Its discussion on the standpoints of other schools on various topics and their criticism is not much detailed. However, it is systematized and presented in an easily comprehendible style that can make even a novice understand the intricacies of Dvaita epistemology. The unique commentary skill of Sri Jayatirtha comprises of profound scholarship, style of exposition, lucid language, commitment to the original author, views on opposition with thorough knowledge, logical integrity, appropriate and comprehensive method of thinking. This work is rendered into English by Prof Shrinivasa Varakhedi adopting the mirror-translation method.
Interested readers may write to us at mup@manipal.edu about purchasing the book.
Also available on
-
Comets – Nomads of the Solar System
₹290.00This book introduces the general reader to the world of comets – those celestial visitors from the outer Solar System that occasionally visit the Earth’s neighbourhood and put up spectacular shows in the night sky. The world had geared up for just such a show at the end of 2013, when Comet ISON was expected to light up the night sky. Using the occasion to bring the world of comets to those interested, this book is a delightful read about the quirky world of these unpredictable visitors. Apart from lucidly and accurately updating the reader about what comets are, where they come from, why is it that they assume the fantastic shapes they do etc. “Comets” also regales the reader with myths about comets in various cultural contexts, snippets about famous comets in the history of mankind, anecdotes on comet discoveries and discoverers, the bewildering procedures followed while naming comets and much more. The book takes a hard look at the hype surrounding the fiery expectations about Comet ISON an cautions the reader that, while there was a good chance of the comet blazing forth in the skies of December 2013, there was a realistic chance that the comet would not survive its close encounter with the Sun. Sadly, the pessimistic predictions came true and the comet disintegrated as it went around the Sun. As we wait for chance to throw us a Great Comet to gaze at in the future, “Comets: Nomads of the Solar System” is an excellent guide to prepare for the event!
Interested customers may write to us at mup@manipal.edu about purchasing the book.
Also available on
-
Performing Self, Performing Gender: Reading the lives of Women Performers in Colonial India
₹299.00Author: Sheetala Bhat
This book explores the shifting identity of the female performer in India, starting from the late 19th century to the early years of independence, through the study of autobiographies and memoirs. It attempts to make visible the actress figure by entering the history of performance, guided by the voice of the female performer. The discussion on performing woman in this book spans across the performing traditions of the tawaif, actresses in public theatre, early Indian film actresses, and actresses in the Indian People?s Theatre and the Prithvi Theatre. Sheetala Bhat is an actress and a writer from Sirsi, a small town in the Western Ghats of Karnataka. She holds an MA in English Literature from Manipal Centre for Philosophy and Humanities, Manipal University, Manipal. She worked with Chintana repertory, exploring the possibilities of theatre in education in government schools in Karnataka. She writes short stories and poetry in Kannada. Being a reclusive reader and an enthusiastic actress, she often finds herself rummaging and weaving in between the fields of theatre and Indian literature, with an emphasis on the gender concerns in these areas. Performing Self, Performing Gender: Reading the Lives of Women Performers in Colonial India is her first book.
Interested readers may write to us at mup@manipal.edu about purchasing the book.
Also available on
-
Journalism and Journalism Education in Developing Countries
₹550.00Editors: Beate Illg, Beatrice Dernbach
Free and fair media are at the heart of any democratic set up. A thriving field of journalism and zealous and ethical journalists in that sense become torch bearers of a brighter and promising tomorrow. In this light, the status of journalists, the most important actors in the field becomes increasingly important as a matter of study. They act as gatekeepers of information that is flooding in the era of new media, a wave that is not so new anymore. Their roles remain intact and even becomes prominent in the chaos of many-to-many communication.
Not concentrating on specific countries, selected contributions in the book reflect on the developments of media and journalism education across different countries. Introducing the book with an overview about the state-of-the-art of journalism education and the research on a meta level, the book moves on to talk about media studies in the Asian countries and in Arab world, the African States and Brazil.
The recent economic and social developments present both opportunities and risks for journalism. Freedom of expression and freedom of press, even in democratic countries, are under pressure. This book provides an international perspective on the different aspects of journalism – the situation in which journalists work, their working conditions, educational backgrounds, struggles and successes. It is aimed at an international public interested in the field of journalism and freedom of speech. It addresses journalists, trainers and academics. Furthermore, institutions in the field of development cooperation, education or cultural policy and cultural education are the focus of this work. Though the book is focused on journalism and journalism education in developing countries, contributions are from across the globe. This book is an interesting read for all those who care about a vital media landscape and an open democratic society.Interested readers may write to us at mup@manipal.edu about purchasing the book.
Also available on
-
Ayurvedic Inheritance- A Reader’s Companion
₹650.00Author: M S Valiathan
In ancient India, learning spanned four quarters of one’s life. Learning was sought from the teacher, from one’s individual effort, from fellow students and in the last quarter, from the school of life itself. This book belongs to the third quarter for students of Ayurveda regardless of their background in medicine, science, or humanities. Apart from topics in the eight branches of Ayurveda, the book also deals with Ayurvedic Biology which seeks to study the concepts and procedures of Ayurveda with the tools of modern biology. M S Valiathan is a National Research Professor of the Government of India. He is a medical graduate from the University of Kerala and completed his postgraduate training in general surgery from the University of Liverpool and other hospitals in the UK. He did his specialisation in cardiac surgery from the Johns Hopkins and Georgetown University Hospitals in the US. He was a cardiac surgeon for over three decades. His shift to Ayurvedic studies resulted in the publication of three volumes on Caraka, Susruta and Vagbhata, and an Introduction to Ayurveda. The Department of Science and Technology set up a Task Force in Ayurvedic Biology under his chairmanship to promote research in the nascent discipline.
Interested readers may write to us at mup@manipal.edu about purchasing the book.
International Edition available on 
South Asia Edition available on
-
Internationalization of Higher Education: The Dynamics of Educational Ecology
₹500.00Editors: H Vinod Bhat, Neeta InamdarThe mobility of scholars seeking knowledge has been a part of the university ideal for centuries. History holds testimony to the fact that these mobilities have also altered the lives of people in different regions. Universities have played a pivotal role in the movement of people across borders and the resultant transformation of societies due to transcultural interactions.In this book, the editors have brought together ideas on the changing dynamics of these mobilities of scholars and the interconnectedness of higher education institutions in today’s world. An attempt is also made to record the implications of these international collaborations in knowledge generation and dissemination within the educational ecology. The notion of educational ecology is explored through the articles in the book to comprehend the power play that exists in the dimension and the direction of internationalization of higher education. All this is done with the hope that the opening up of education to global opportunities may, over a period of time, lead to equitable distribution of opportunities worldwide.Interested readers may write to us at mup@manipal.edu about purchasing the book.
International Edition available on South Asia Edition available on