Pharmaceutical Marketing Management
The book begins with a brief overview of Indian and Global Pharmaceutical Market. It discusses unconventional topics related to pharmaceutical marketing. Most of the chapters like Segmentation, Promotional Mix, Consumer Behaviour and Pricing etc, explain the basic concepts with an emphasis on the Phrama perspective. Chapters are updated with recent developments in those fields. Clinical Research has always been under scan, the chapter on clinical research covers the latest amendments and discusses the future trends. Chapter Cosmeceutical gives an overview of Cosmeceutical market scenario and the growth drivers. The book includes a brief note on Ethics.
Out of stock
Internationalization of Higher Education: The Dynamics of Educational Ecology
Mobilities of scholars seeking knowledge has been a part of the university ideal for centuries. History holds testimony to the fact that these mobilities have also altered the lives of people in different regions. Universities have played pivotal role in the movement of people across borders and the resultant transformation of societies due to transcultural interactions. In this book, the editors have brought together ideas on the changing dynamics of these mobilities of scholars and interconnectedness of higher education institutions in today?s world. Attempt is also made to record the implications of these international collaborations in knowledge generation and dissemination of the educational ecology.
Biomedical Spectroscopy is the output of the intensive discussions of the authors and the medical professionals of Kasturba Medical College, Manipal University. The ?Centre for Laser Spectroscopy?, a centre for developing biomedical applications of laser spectroscopic methods, was established at Manipal University in 1997. The scientists of the Centre, together with the physicians, surgeons, and pathologists of the KMC, initiated a number of research programs in this area. The main aim of the Centre was to develop spectroscopic methods for early detection, screening, monitoring therapy and identification of disease markers, with special emphasis on various cancers, so that these techniques can be applied for routine healthcare applications. Outcome of these research activities are covered in the book. A common platform of information can provide a more open communication enabling faster and better evolution of the spectroscopic methods for biomedical applications.
Vaidehi Kathana is the first full-length literary critical study of the fictional, non fictional and poetic narratives of Vaidehi, who is considered to be one of the most celebrated contemporary Indian writers in Kannada. This work reviews, introduces, discusses and interprets all the writings of Vaidehi, which include short stories, poems, essays and a novel. The book examines how this great Indian writer has been reacting and responding to her time and space for the last four decades. The book shows how Vaidehi?s poetics has so subtly blended with her politics thereby creating some of the outstanding masterpieces in poetry and fiction of our times. The book discusses the special features of Vaidehi?s feminist perspectives as well as the uniqueness of her narrative skills. Arguing that Vaidehi?s spiritual triumph is demonstrated in her technical triumph, the book draws the attention of the non-Kannada readers to the entire body of Vaidehi?s writings. Lucidly translated into English by the noted translator O L Nagabhushana Swamy, T P Ashoka?s Vaidehi Kathana provides a meaningful opportunity for the non-Kannada readers to familiarize themselves with one of the greatest contemporary writers of India. T P Ashoka?s Vaidehi Kathana is a significant contribution to modern Indian literary criticism. The book provides an interesting reading not only to the students of literature, researchers and teachers but also appeals to the general readers.
Early Buddhist Artisans and their Architectural Vocabulary
The early Buddhist architectural vocabulary, being the first of its kind, maintained its monopoly for about half a millennium, beginning from the third century BCE. To begin with, it was oral, not written. The Jain, Hindu, and other Indian sectarian builders later developed their vocabulary on this foundation, though not identically. An attempt is made here to understand this vocabulary and the artisans who first made use of it.
In the epigraphic ledger, the first reference to the mythical creator of the universe, the Vi?vakarma (Vi?akama), is made on the th?pas at Sanchi and Kanaganahalli; the earliest excavators of cave temples, comprising five specialists ? selav?haki, n?yikamisa, ka?hicaka, mah?ka?aka and m?thaka ? as well as a team of master-architects and supervisors, called the navakamis, appear at Kanheri. Besides these, there were also others called ?vesanis, atev?si?as, ?c?ryas, and up?jjh?yas all over the Buddhist world. The list does not end with these, because there were yet others called va?hakis (carpenters), seli-va?hakis (stonecutters), sela-r?pakas (stone sculptors), m??hakas (polishers), and so on. All these artisans who have recorded their life stories on the stone surface are identified, and their professional contributions evaluated here for the first time.
Manipal Manual of Ear Mould Making
Manipal Manual of Ear Mould Making is a comprehensive workbook of value to students of Audiology & hearing professionals who wish to understand the nuances of this skill that is paramount for optimization of hearing aid fitting. This is a compilation of the authors? years of experience in the deft skills of ear mould making and patient care in Manipal Ear Mould lab. Considerable efforts have gone in to bringing out this manual by incorporating appropriate pictures, stepwise procedures and simple instructions. This manual, besides appraising the readers of the procedure would also assist them in learning the dos and donts picked up out of the authors? clinical experience. This will be a reflection of our ongoing efforts to derive the best out of the rapidly developing technology in the area of hearing impairment.
Childhood Cancer is a major medical problem in most of the societies of the modern world. Though enough literature is available on the subject, it is not easily intelligible to common people. An ordinary parent whose ward is affected by any form of childhood cancer would beat a loss without the basic information. This book is aimed at educating a non-professional who wishes to grasp the problem in detail and in a simple way. The book primarily deals with the signs and symptoms of cancer in children which enable early detection. It is written in a lucid manner to remove the myth among parents that diagnosis of cancer in children amounts to a death sentence. Many of the childhood cancers, if detected early, can be cured completely, and the patients can live the rest of their lives like any other normal people. The book is an attempt to create this awareness among parents through proper information about the disease. Further, the book would also serve as a manual for MBBS students and professionals in other fields for primary treatment and management of the childhood cancer patients.
Legends of Travancore – A Numismatic Heritage
The Kingdom of Travancore in the Southern part of India was a native state in British India which was well known for its progressive outlook. Its enlightened royalty ruled the country as Sree Padmanabha Dasa. They had in place a well oiled administrative mechanism that implemented various programs and reforms, resulting in an overall development of Travancore. Though Travancore was under the colonial rulers, there was a well-orchestrated administrative machinery for coinage. Coins were minted as per the specifications ordered by the periodically issued Royal Proclamations. It is creditable that Travancore retained its independence in its functioning to a large extent. This book is an insight into the coins of Modern Travancore (from 1729 AD) which not only reflects the religious beliefs of the rulers, but also sketches the socio-political atmosphere of the period. Dr Joseph Thomas hailing from Thiruvananthapuram, is a Professor of Urology at Manipal University in India. His passion for collecting coins developed into a serious numismatic pursuit. His special area of interest is the study of the history of Venad and Travancore. His detailed study of the Travancore coins and the various related issues give an insight into the rich numismatic heritage of modern Travancore. He is a Life Member of the Philatelic and Numismatic Association of Thiruvananthapuram and a Life Member of the South Indian Numismatic Society, Chennai.
Linear Algebra with Applications
Linear Algebra with Applications portrays selected articles published earlier by Prof Ravindra B Bapat in various reputed journals. This volume published in honour of Prof Bapat, on the occasion of his 60th birthday, consists of his original research articles written in the area of (i) Permanent, Determinant and their applications, (ii) Non-negative Matrices, (iii) Matrix Methods in Statistics and Graph theory, and (iv) Generalized Inverses of a Matrix. Starting with an article A Generalization of a Theorem of Ky Fan on Simplicial Maps, his first article published in 1980, several articles probing the properties of permanent and determinant, characterization of generalized inverses, spectral properties of graphs, and applications of matrix methods in statistics are compiled in this volume. The articles selected in this book will certainly inspire the young linear algebraists and provide several matrix techniques to solve different problems in the area of applied linear algebra.