-
Cases in Brand Management and Services Marketing
₹550.00This book intends to connect concepts in Brand Management and Services Marketing, through the pedagogy of case method of teaching. The 15 cases, which rigorously followed a symptom-problem- alternatives-solution, frame work are written on the several managerial dilemmas and situations faced by organizational managers, pertaining to areas of Brand Management and Services Marketing; and can be broadly categorized under consumer products and service products. Under consumer products, it covers products such as ? furnishing, personal care, kitchen products, wellness products, food products, magazines, etc. and under service products it includes industries such as ? hospitals, hotels, airline ticketing, banks, event and e-commerce. All the cases focus on situations experienced in brand building, nurturing, and management. The pastures focused in the brand management cases are product development, positioning, segment identification, advertising, costing and pricing products, brand extension, brand equity, brand valuation, etc. and those focused on Services Marketing include: services delivery, process management, service quality, ambience and technology management, customer satisfaction, complaint management, etc. The cases are meant to strengthen the problem identification and problem solving skills of the present and future managers in the two areas.
-
ECG Monitoring and Interpretation-Manual for Nurses
₹250.00This book has been written keeping in mind the technological advancements in the field of health care and the services that are demanded by the critical care staff nurses, who indeed one of the front line care givers in the critical care units. In this rapidly changing world, there are many challenges for a critical care nurse as the needs, expectations of the society are increasing, and the nursing care is moved towards the family oriented model from the traditional patient oriented model. A prudent critical care nurse needs to be competent in taking care of the patients. As a vital member of the health care team, the nurse is expected to be responsible and accountable for the outcome of the patient under her/his care.
-
Mysore History before 1800 CE
₹235.00Mysore History before 1800 CE is about the life and work of Prof. D S Achuta Rao. His research on Mysore history is represented by ten indexed articles he published during 1940-65. He actively popularized India?s history and its glorious past. Three such articles are included as they present initiatives in Indian History by the Maharajas College History Society, Colonial Researchers on India and Mysore Government?s initiative in a Kannada Encyclopedia. In his biography in the second part, his students and children have written about his life as a teacher and father, providing a context of his period. The book presents an interesting window to history research in the middle of last century.
-
Administrative and Social History of Mysore under the Wodeyars, 1600-1800 CE
₹450.00In Administrative and Social History of Mysore Under the Wodeyars (1600-1800 CE), Prof D S Achuta Rao presents an engaging account of the period. Believed to be the lineal descendants of the Vijayanagara, the kings of Mysore were described as ruling the earth seated on the jeweled throne of Karnataka. Tracing the earliest descent of Raja Wodeyar, the first remarkable ruler of the dynasty till the mid-1900, the book vividly draws before us a portrait of the political, military, law, social, religious, education, art and culture, and administrative construct of two centuries of the Wodeyar rule in Mysore. Capturing the significant features of the governance of the day, the book is a detailed and masterful telling of this phase in the history of Mysore, Karnataka, India. Scholarly and impressive, the book is a formidable achievement in terms of coverage and content.
-
The Path of Proofs: Pramanapaddhati of Sri Jayatirtha
₹250.00The Path of Proofs: Pramanapaddhati of Sri Jayatirtha Epistemology of the Dvaita school of thought is presented in this short monograph Pramanapaddhati the Path of Proofs, authored by Sri Jayatirtha. Epistemology is the science of knowledge that deals with the origin and nature of cognitive events and their means. Acarya Madhva, the proponent of the Dvaita school, has explained about the epistemology of this new school in his works. Since Madhva’s language is profound and the elucidations are scattered over his several works, it is difficult to comprehend for a novice. Hence, Pramanapaddhati was composed by his successor of third generation Sri Jayatirtha. The simple and captivating style of this work is sure to ignite the interest in the readers to conduct further study in detail. This work is not only regarded as a standard textbook of Dvaita studies, but also considered as a basic authentic work in the Dvaita dialectic literature. The work is classified into three chapters; Pratyaksa, Anumana and Agama as a compendious yet full treatment of the Dvaita epistemology in smaller captions. Its discussion on the standpoints of other schools on various topics and their criticism is not much detailed. However, it is systematized and presented in an easily comprehendible style that can make even a novice understand the intricacies of Dvaita epistemology. The unique commentary skill of Sri Jayatirtha comprises of profound scholarship, style of exposition, lucid language, commitment to the original author, views on opposition with thorough knowledge, logical integrity, appropriate and comprehensive method of thinking. This work is rendered into English by Prof Shrinivasa Varakhedi adopting the mirror-translation method.
-
Capturing the Cosmic Light – A Handbook of Astrophotography
₹670.00The Handbook of Astrophotography is the first book dedicated to Astronomical Imaging through modest equipment, and the first to be published in India. It is a chronicle of the techniques learnt and employed by the author and is by no means proprietary. It is assumed that the reader is equipped with the basic knowledge to use a digital camera. After showing the many methods to capture the Cosmos, the book shows how to process these images. It is designed to be a handbook and not a user manual. The author hopes that the reader will be confident in astronomical imaging and develop his/her own techniques after reading the book. Sathyakumar started Astrophotography in January 2006 with a homemade wooden star-tracking mount and a camera borrowed from a friend. He later used his homemade Newtonian reflector telescope and an inexpensive digital camera to capture photos of the Moon. With an MSc in Aerospace engineering from the University of Salford, Manchester, he joined Opticstar Ltd, as a design engineer. There he was trained on the latest of astronomical instruments available for the amateur astrophotographer and eventually purchased the Celestron C8 Schmidt cassegrain telescope and the CG-5 Equatorial mount. Currently, he uses a GSO 6 inch RC telescope and an HEQ5-PRO computerized mount as well as an Orion 80ED Apochromatic telescope for astrophotography. He also owns an Astrotrac to take wide field vistas of the Cosmos. He is now employed as a Scientific Officer at Karnataka Science and Technology Promotion Society, Department of Science and Technology, Govt. of Karnataka.
-
Manipal Manual of Ear Mould Making
₹195.00Authors: Venkataraja Aithal U, Rekha Patil and B Rajashekhar
Manipal Manual of Ear Mould Making is a comprehensive workbook of value to students of Audiology & hearing professionals who wish to understand the nuances of this skill that is paramount for optimization of hearing aid fitting. This is a compilation of the authors? years of experience in the deft skills of ear mould making and patient care in Manipal Ear Mould lab. Considerable efforts have gone in to bringing out this manual by incorporating appropriate pictures, stepwise procedures and simple instructions. This manual, besides appraising the readers of the procedure would also assist them in learning the dos and donts picked up out of the authors? clinical experience. This will be a reflection of our ongoing efforts to derive the best out of the rapidly developing technology in the area of hearing impairment.
Interested readers may write to us at mup@manipal.edu about purchasing the book.
Also available on
-
Vaidehi Kathana
₹250.00Vaidehi Kathana is the first full-length literary critical study of the fictional, non fictional and poetic narratives of Vaidehi, who is considered to be one of the most celebrated contemporary Indian writers in Kannada. This work reviews, introduces, discusses and interprets all the writings of Vaidehi, which include short stories, poems, essays and a novel. The book examines how this great Indian writer has been reacting and responding to her time and space for the last four decades. The book shows how Vaidehi?s poetics has so subtly blended with her politics thereby creating some of the outstanding masterpieces in poetry and fiction of our times. The book discusses the special features of Vaidehi?s feminist perspectives as well as the uniqueness of her narrative skills. Arguing that Vaidehi?s spiritual triumph is demonstrated in her technical triumph, the book draws the attention of the non-Kannada readers to the entire body of Vaidehi?s writings. Lucidly translated into English by the noted translator O L Nagabhushana Swamy, T P Ashoka?s Vaidehi Kathana provides a meaningful opportunity for the non-Kannada readers to familiarize themselves with one of the greatest contemporary writers of India. T P Ashoka?s Vaidehi Kathana is a significant contribution to modern Indian literary criticism. The book provides an interesting reading not only to the students of literature, researchers and teachers but also appeals to the general readers.
-
Legends of Travancore – A Numismatic Heritage
₹1,250.00The Kingdom of Travancore in the Southern part of India was a native state in British India which was well known for its progressive outlook. Its enlightened royalty ruled the country as Sree Padmanabha Dasa. They had in place a well oiled administrative mechanism that implemented various programs and reforms, resulting in an overall development of Travancore. Though Travancore was under the colonial rulers, there was a well-orchestrated administrative machinery for coinage. Coins were minted as per the specifications ordered by the periodically issued Royal Proclamations. It is creditable that Travancore retained its independence in its functioning to a large extent. This book is an insight into the coins of Modern Travancore (from 1729 AD) which not only reflects the religious beliefs of the rulers, but also sketches the socio-political atmosphere of the period. Dr Joseph Thomas hailing from Thiruvananthapuram, is a Professor of Urology at Manipal University in India. His passion for collecting coins developed into a serious numismatic pursuit. His special area of interest is the study of the history of Venad and Travancore. His detailed study of the Travancore coins and the various related issues give an insight into the rich numismatic heritage of modern Travancore. He is a Life Member of the Philatelic and Numismatic Association of Thiruvananthapuram and a Life Member of the South Indian Numismatic Society, Chennai.
-
Geoffrey Bawa – A Conscious Perception
₹650.00This book is all about giving the readers a peek view into the life of Geoffrey Bawa; Sri Lanka’s most famous architect. an book that reveals an insight into his work through his most famous projects accompanied by beautiful hand-drawn illustrations. Alluring and simply authentic, these self-narrative illustrations are a result of personal experience. This book will give readers an understanding of how successfully Geoffrey Bawa had inculcated spaces, vistas, and landscape with that of the built environment bringing about a touch of Modern Tropism and fusing it together with the rich culture and traditions of Sri Lanka.
-
A Concise Textbook of Drug Regulatory Affairs
₹290.00This book has 12 chapters covering nearly all the areas of Drug Regulatory Affairs. Various aspects of Drug Regulatory Affairs such as new drug approval procedure, pharmacovigilance, product recall, evolution of drug regulations in the United States of America (USA) and process of drug approval in the USA and European Union, bioequivalence regulations, electronic Common Technical Documents (eCTD), environmental regulations, orphan drugs pharmaceutical pricing and control policy, Pharmacovigilance system in India and the USA, Product Recall, regulations of pharmaceutical drug promotion and Pharmacy Practice regulations are covered in this book. As a whole, the book is a comprehensive reference book on regulatory affairs and will be very useful for the practicing professionals and students alike.
-
Linear Algebra with Applications
₹650.00Linear Algebra with Applications portrays selected articles published earlier by Prof Ravindra B Bapat in various reputed journals. This volume published in honour of Prof Bapat, on the occasion of his 60th birthday, consists of his original research articles written in the area of (i) Permanent, Determinant and their applications, (ii) Non-negative Matrices, (iii) Matrix Methods in Statistics and Graph theory, and (iv) Generalized Inverses of a Matrix. Starting with an article A Generalization of a Theorem of Ky Fan on Simplicial Maps, his first article published in 1980, several articles probing the properties of permanent and determinant, characterization of generalized inverses, spectral properties of graphs, and applications of matrix methods in statistics are compiled in this volume. The articles selected in this book will certainly inspire the young linear algebraists and provide several matrix techniques to solve different problems in the area of applied linear algebra.
-
Biomedical Spectroscopy
₹2,950.00Author: Santhosh C, Vasudevan Baskaran Kartha
Biomedical spectroscopy is the output of the intensive discussions of the authors and the medical professionals of Kasturba Medical College, Manipal University. The ?Centre for Laser Spectroscopy?, a centre for developing biomedical applications of laser spectroscopic methods, was established at Manipal University in 1997. The scientists of the Centre, together with the physicians, surgeons, and pathologists of the KMC, initiated a number of research programs in this area. The main aim of the Centre was to develop spectroscopic methods for early detection, screening, monitoring therapy and identification of disease markers, with special emphasis on various cancers, so that these techniques can be applied for routine healthcare applications. Outcome of these research activities are covered in the book. A common platform of information can provide a more open communication enabling faster and better evolution of the spectroscopic methods for biomedical applications.
Interested readers may write to us at mup@manipal.edu about purchasing the book.
Also available on
-
Valmiki Ramayana – Critical Essays
₹250.00This book critically engages with several important events and statements found in Valmiki’s epic poem, the Ramayana composed over 2500 years ago. Though certain methods were followed to preserve the Vedic texts, no serious methods were adopted to preserve the text of Ramayana. The poem spread to all parts of India and beyond through narrators of the epic who sometimes added their own explanatory verses to conform to local customs and traditions. In the second half of the 20th century, scholars at the Baroda Oriental Research Institute, after many years of labour and examination of over 2000 different manuscripts, compiled what is now accepted as the most reliable version of the poem. Based on this critical edition, a condensed English version by Dr Parameswaran was earlier published by the Manipal University Press. In the present book, Dr Parameswaran reviews the critical interpretations of scholars like Sheldon Pollock, R P Goldman and Wendy Doniger and has analytic responses to many unanswered questions. About the book: Dr M R Parameswaran has taught Mathematics as well as Sanskrit at the University of Manitoba in Winnipeg, Canada. His work Studies in Srivaishnavism, has been well received by academic scholars and Srivaishnavas.
-
The Practice of Geopolitics
₹850.00Intended to be a Practioner?s Guide to Geopolitics, the book provides a look into the thought processes that generate correct and timely analysis of global events. Geopolitics needs to weave within its analytical grasp economics, society, strategy and even culture, as the science deals with overall national capabilities as well as the mutal synergy and frictions between nations. Although a broad range of subjects has been covered in the book, each is anchored in the ground reality of events having a profound impact on the lives of citizens and on world events. The growing interconnectedness of the globe has resulted in a need to do away with the popular west centric models of international relations and to view events not through that single prism but from a holistic viewpoint that accepts the relevance and maturity of different histories and geographies. What the book provides is an alternativeWeltanschauung to the dominant models of geopolitical analysis, so that the science is enabled to cross beyond the narrow boundaries which have confined. The scope and applicability of its analysis. The rise of Asia needs a geopolitical vision unique to the continent, and this is what has been provided by Professor Nalapat.
-
Physical Science and The Future of India
₹250.00Physical Sciences and the Future of INDIA Scientific studies of nature have resulted in profound changes in our perspective of ourselves and the world around us. As India reclaims its place in the world, our need for understanding science and appreciating technology has increased. Physical Science and the Future of India, therefore, makes it essential for us to understand the scientific world view as well as powers and limitations of science and technology to understand its impact on our civilisation as a whole. Mayank K Vahia Prof Mayank Vahia is a scientist at the Tata Institute of Fundamental Research (TIFR) with a special interest in science, science education and its impact on Indian civilization. His research interests include space-based telescopes for high-energy astrophysics to history of Indian astronomy.
-
The Language of Logic: Navyanyaya Perspectives
₹345.00The Language of Logic – Navyanyāya Perspectives is a unique introduction to the philosophy and language of Indian Logic – Navyanyāya. Setting out with the technical language of Navyanyāya, the book takes the reader through its applications to computerized language processing, and culminates in the philosophical aspects of Indian logic. By introducing complex ideas with lucid narration, illustrations, and interesting analogies, it opens the door for a general audience to the intricacies of the traditional Nyāya-vaiśeṣika doctrine.
-
The Ramayana of Valmiki (A condensed version of Valmiki’s epic)
₹340.00The world’s greatest epic poem Valmikiramayana, composed over 2,500 years ago, is loved by countless millions of men and women of all religions. The present book is the first condensed version in English of the most reliable version of Valmikiramayana, the Critical Edition prepared by Baroda Oriental Research Institute, India.
-
Lectures on Matrix and Graph Methods
₹580.00Lectures on Matrix and Graph Methods Lectures on Matrix and Graph Methods portrays selected lectures delivered by leading Mathematicians and Statisticians in the International Workshop on Combinatorial Matrix Theory and Generalized Inverses of Matrices organized by Department of Statistics, Manipal University, Manipal, India, during January 2-7, 2012. This book covers the topics even beyond the traditional applications of matrix theory and spectral theory of graphs. Graph Theoretic Applications to Computing the Nucleolus of an Assignment Game by T E S Raghavan and Introduction to Yantra Magic Squares and Agrippa-type Magic Matrices by G P H Styan et al. are among those topics. Also, an interview with S K Mitra in 1993 by G P H Styan and Simo Puntanen is presented here.
Ravindra B Bapat, Steve Kirkland, K Manjunatha Prasad, Simo Puntanen Ravindra B Bapat is at the Indian Statistical Institute, Delhi Centre. His main areas of interest are combinatorial matrix theory, matrices and graphs, and generalized inverses. He is a Fellow of the Indian Academy of Sciences, Indian National Science Academy and a J C Bose Fellow. He served as the President of the Indian Mathematical Society during 2007-2008. Steve Kirkland is a Stokes Professor at the National University of Ireland Maynooth. His research interests include non-negative matrix theory, spectral graph theory, and combinatorial matrix theory. He is currently the Editor-in-chief of the journal ?Linear and Multilinear Algebra?, and the President of the International Linear Algebra Society. K Manjunatha Prasad earned his PhD from Indian Statistical Institute. Currently, he is a Professor of Mathematics at Department of Statistics, Manipal University, Manipal. His research interests are matrix theory, generalized inverse, ring theory and projective modules. Simo Puntanen earned his PhD in statistics from the University of Tampere (Finland) in 1987, where he is presently a Lecturer.
