Pharmaceutical Marketing Management
₹250.00
The book begins with a brief overview of Indian and Global Pharmaceutical Market. It discusses unconventional topics related to pharmaceutical marketing. Most of the chapters like Segmentation, Promotional Mix, Consumer Behaviour and Pricing etc, explain the basic concepts with an emphasis on the Phrama perspective. Chapters are updated with recent developments in those fields. Clinical Research has always been under scan, the chapter on clinical research covers the latest amendments and discusses the future trends. Chapter Cosmeceutical gives an overview of Cosmeceutical market scenario and the growth drivers. The book includes a brief note on Ethics.
Interested customers may write to us at mup@manipal.edu about purchasing the book.
Also available on |
Out of stock
| Author |
|---|
Related products
-
A Concise Textbook of Drug Regulatory Affairs
₹290.00This book has 12 chapters covering nearly all the areas of Drug Regulatory Affairs. Various aspects of Drug Regulatory Affairs such as new drug approval procedure, pharmacovigilance, product recall, evolution of drug regulations in the United States of America (USA) and process of drug approval in the USA and European Union, bioequivalence regulations, electronic Common Technical Documents (eCTD), environmental regulations, orphan drugs pharmaceutical pricing and control policy, Pharmacovigilance system in India and the USA, Product Recall, regulations of pharmaceutical drug promotion and Pharmacy Practice regulations are covered in this book. As a whole, the book is a comprehensive reference book on regulatory affairs and will be very useful for the practicing professionals and students alike.
Interested readers may write to us at mup@manipal.edu about purchasing the book.
Also available on
-
Parkinson’s Disease in India: From Clinic to Bench
₹1,500.00Editors: Madhuri Behari, SP Gorthi
The book fills a void in the knowledge about difference in Parkinson’s disease as seen India, if any from the rest of the world. It will provide a reference for any student of neurology wanting to learn the finer nuances of Parkinson’s disease in India. The book is written by Indian authors who have studied different aspects of Parkinson’s disease in depth, covering all aspects of Parkinson’s disease. The book is painstakingly drafted to cover all aspects of Parkinson’s disease from demography, etiology, clinical features (both motor and non-motor), complications, treatment modalities, its impact on the sufferer and the family and the financial aspect.
Interested readers may write to us at mup@manipal.edu about purchasing the book.
Also available on
-
Performing Self, Performing Gender: Reading the lives of Women Performers in Colonial India
₹299.00Author: Sheetala Bhat
This book explores the shifting identity of the female performer in India, starting from the late 19th century to the early years of independence, through the study of autobiographies and memoirs. It attempts to make visible the actress figure by entering the history of performance, guided by the voice of the female performer. The discussion on performing woman in this book spans across the performing traditions of the tawaif, actresses in public theatre, early Indian film actresses, and actresses in the Indian People?s Theatre and the Prithvi Theatre. Sheetala Bhat is an actress and a writer from Sirsi, a small town in the Western Ghats of Karnataka. She holds an MA in English Literature from Manipal Centre for Philosophy and Humanities, Manipal University, Manipal. She worked with Chintana repertory, exploring the possibilities of theatre in education in government schools in Karnataka. She writes short stories and poetry in Kannada. Being a reclusive reader and an enthusiastic actress, she often finds herself rummaging and weaving in between the fields of theatre and Indian literature, with an emphasis on the gender concerns in these areas. Performing Self, Performing Gender: Reading the Lives of Women Performers in Colonial India is her first book.
Interested readers may write to us at mup@manipal.edu about purchasing the book.
Also available on
-
Capturing the Cosmic Light – A Handbook of Astrophotography
₹670.00Author: Sathyakumar P M Sharma
The Handbook of Astrophotography is the first book dedicated to Astronomical Imaging through modest equipment, and the first to be published in India. It is a chronicle of the techniques learnt and employed by the author and is by no means proprietary. It is assumed that the reader is equipped with the basic knowledge to use a digital camera. After showing the many methods to capture the Cosmos, the book shows how to process these images. It is designed to be a handbook and not a user manual. The author hopes that the reader will be confident in astronomical imaging and develop his/her own techniques after reading the book. Sathyakumar started Astrophotography in January 2006 with a homemade wooden star-tracking mount and a camera borrowed from a friend. He later used his homemade Newtonian reflector telescope and an inexpensive digital camera to capture photos of the Moon. With an MSc in Aerospace engineering from the University of Salford, Manchester, he joined Opticstar Ltd, as a design engineer. There he was trained on the latest of astronomical instruments available for the amateur astrophotographer and eventually purchased the Celestron C8 Schmidt cassegrain telescope and the CG-5 Equatorial mount. Currently, he uses a GSO 6 inch RC telescope and an HEQ5-PRO computerized mount as well as an Orion 80ED Apochromatic telescope for astrophotography. He also owns an Astrotrac to take wide field vistas of the Cosmos. He is now employed as a Scientific Officer at Karnataka Science and Technology Promotion Society, Department of Science and Technology, Govt. of Karnataka.
Interested readers may write to us at mup@manipal.edu about purchasing the book.
Also available on
-
The Path of Proofs – Pramanapaddhati of Sri Jayatirtha
₹250.00The Path of Proofs: Pramanapaddhati of Sri Jayatirtha Epistemology of the Dvaita school of thought is presented in this short monograph Pramanapaddhati the Path of Proofs, authored by Sri Jayatirtha. Epistemology is the science of knowledge that deals with the origin and nature of cognitive events and their means. Acarya Madhva, the proponent of the Dvaita school, has explained about the epistemology of this new school in his works. Since Madhva’s language is profound and the elucidations are scattered over his several works, it is difficult to comprehend for a novice. Hence, Pramanapaddhati was composed by his successor of third generation Sri Jayatirtha. The simple and captivating style of this work is sure to ignite the interest in the readers to conduct further study in detail. This work is not only regarded as a standard textbook of Dvaita studies, but also considered as a basic authentic work in the Dvaita dialectic literature. The work is classified into three chapters; Pratyaksa, Anumana and Agama as a compendious yet full treatment of the Dvaita epistemology in smaller captions. Its discussion on the standpoints of other schools on various topics and their criticism is not much detailed. However, it is systematized and presented in an easily comprehendible style that can make even a novice understand the intricacies of Dvaita epistemology. The unique commentary skill of Sri Jayatirtha comprises of profound scholarship, style of exposition, lucid language, commitment to the original author, views on opposition with thorough knowledge, logical integrity, appropriate and comprehensive method of thinking. This work is rendered into English by Prof Shrinivasa Varakhedi adopting the mirror-translation method.
Interested readers may write to us at mup@manipal.edu about purchasing the book.
Also available on
-
Legends of Travancore – A Numismatic Heritage
₹1,250.00The Kingdom of Travancore in the Southern part of India was a native state in British India which was well known for its progressive outlook. Its enlightened royalty ruled the country as Sree Padmanabha Dasa. They had in place a well oiled administrative mechanism that implemented various programs and reforms, resulting in an overall development of Travancore. Though Travancore was under the colonial rulers, there was a well-orchestrated administrative machinery for coinage. Coins were minted as per the specifications ordered by the periodically issued Royal Proclamations. It is creditable that Travancore retained its independence in its functioning to a large extent. This book is an insight into the coins of Modern Travancore (from 1729 AD) which not only reflects the religious beliefs of the rulers, but also sketches the socio-political atmosphere of the period. Dr Joseph Thomas hailing from Thiruvananthapuram, is a Professor of Urology at Manipal University in India. His passion for collecting coins developed into a serious numismatic pursuit. His special area of interest is the study of the history of Venad and Travancore. His detailed study of the Travancore coins and the various related issues give an insight into the rich numismatic heritage of modern Travancore. He is a Life Member of the Philatelic and Numismatic Association of Thiruvananthapuram and a Life Member of the South Indian Numismatic Society, Chennai.
Interested readers may write to us at mup@manipal.edu about purchasing the book.
Also available on
-
Kannada Theatre History 1850-1950: A Sourcebook
₹250.00Edited by: Akshara K V with
This source book on Kannada theatre history is a valuable contribution to the larger field of Indian Theatre Studies. Avoiding the shortcuts of an overview or a Wikipedia-like assemblage of information, it delves into the lives, histories, struggles, debates and anecdotes surrounding some of the most pioneering figures in the shaping of Kannada theatre between 1850-1950. The selection of primary sources, most of which are being made available in English for the first time, is nothing short of a revelation in the way it illuminates insights into the actual making and thinking of theatre practice. Here we have a model of how the construct of ‘Indian Theatre’ can be textured, inflected, individuated and problematized at regional, local and intracultural levels. Rustom Bharucha .This book is a labour of love by scholars who not only love Kannada theatre, but want to pass on their enjoyment of it. Delving deep into folklore oral history, local history, gossip debate and discourse, the editors bring out the world of Kannada theatres in pluralistic terms. Scholarship and playfulness combine to create a powerful act of storytelling where the book itself mimics the career of Kannada theatre. As an anthology it becomes an initiation rite, an introduction to all the great figures, not as hagiography but as nuanced analysis. Big questions and little questions combine to create both a sense of combativeness and a wonderful feeling of homecoming. Like tricksters, they break the binaries of tradition and modernity, treating it almost like a bad play which needs new scripts and new performers. A wonderful anthology. A deeply desi book, with all the cosmopolitanism of world theatre.
Interested readers may write to us at mup@manipal.edu about purchasing the book.
Also available on
-
Manipal Manual of Ear Mould Making
₹195.00Authors: Venkataraja Aithal U, Rekha Patil and B Rajashekhar
Manipal Manual of Ear Mould Making is a comprehensive workbook of value to students of Audiology & hearing professionals who wish to understand the nuances of this skill that is paramount for optimization of hearing aid fitting. This is a compilation of the authors? years of experience in the deft skills of ear mould making and patient care in Manipal Ear Mould lab. Considerable efforts have gone in to bringing out this manual by incorporating appropriate pictures, stepwise procedures and simple instructions. This manual, besides appraising the readers of the procedure would also assist them in learning the dos and donts picked up out of the authors? clinical experience. This will be a reflection of our ongoing efforts to derive the best out of the rapidly developing technology in the area of hearing impairment.
Interested readers may write to us at mup@manipal.edu about purchasing the book.
Also available on