Pharmaceutical Marketing Management
₹250.00
The book begins with a brief overview of Indian and Global Pharmaceutical Market. It discusses unconventional topics related to pharmaceutical marketing. Most of the chapters like Segmentation, Promotional Mix, Consumer Behaviour and Pricing etc, explain the basic concepts with an emphasis on the Phrama perspective. Chapters are updated with recent developments in those fields. Clinical Research has always been under scan, the chapter on clinical research covers the latest amendments and discusses the future trends. Chapter Cosmeceutical gives an overview of Cosmeceutical market scenario and the growth drivers. The book includes a brief note on Ethics.
Interested customers may write to us at mup@manipal.edu about purchasing the book.
Also available on |
Out of stock
Category: | Academic/Reference |
---|
Author |
---|
Related products
-
Kriti Jagattu
ಪ್ರೊ. ಟಿ. ಪಿ. ಅಶೋಕ ಅವರ ಇತ್ತೀಚಿನ ಕೃತಿ ಕೃತಿ ಜಗತ್ತು ಇಪ್ಪತ್ತಾರು ಪ್ರಬಂಧಗಳನ್ನು ಒಳಗೊಂಡ ಪುಸ್ತಕವಾಗಿದ್ದು, ವಿವಿಧ ದೇಶಗಳು, ಭಾಷೆಗಳು, ಸಂಪ್ರದಾಯಗಳು, ಪ್ರಕಾರಗಳು ಇತ್ಯಾದಿಗಳಿಗೆ ಸಂಬಂಧಿಸಿದ ಕೃತಿಗಳನ್ನು ಪರಿಚಯಿಸುವ, ವಿಶ್ಲೇಷಿಸುವ, ವಿಮರ್ಶಿಸುವ ಮತ್ತು ಸ್ಪಷ್ಟಪಡಿಸುವ ಮತ್ತು ಸಾಹಿತ್ಯದ ಒಂದು ನೋಟವನ್ನು ನೀಡುತ್ತದೆ. ಇಡೀ ಪ್ರಪಂಚ. ಪ್ರಬಂಧಗಳು ಸಾಮಾಜಿಕ, ಸಾಂಸ್ಕೃತಿಕ ಮತ್ತು ರಾಜಕೀಯ ಘಟನೆಗಳಿಗೆ ಮತ್ತು ಕಳೆದ ಐನೂರು ವರ್ಷಗಳಲ್ಲಿ ನೈತಿಕ, ಮಾನಸಿಕ ಮತ್ತು ಆಧ್ಯಾತ್ಮಿಕ ಬಿಕ್ಕಟ್ಟುಗಳಿಗೆ ಪ್ರಪಂಚದಾದ್ಯಂತದ ಶ್ರೇಷ್ಠ ಬರಹಗಾರರ ಪ್ರತಿಕ್ರಿಯೆಯನ್ನು ಪರಿಣಾಮಕಾರಿಯಾಗಿ ಪ್ರಸ್ತುತಪಡಿಸುತ್ತವೆ. ಈ ಕೃತಿ ಪ್ರಪಂಚವು ಕನ್ನಡ ಸಾಹಿತ್ಯ ಪ್ರಪಂಚದೊಂದಿಗೆ ಸಂಬಂಧವನ್ನು ಸ್ಥಾಪಿಸುತ್ತದೆ ಮತ್ತು ಆದ್ದರಿಂದ ಪುಸ್ತಕದ ವಿಶೇಷ ಮಹತ್ವವನ್ನು ಹೊಂದಿದೆ.
-
Capturing the Cosmic Light – A Handbook of Astrophotography
The Handbook of Astrophotography is the first book dedicated to Astronomical Imaging through modest equipment, and the first to be published in India. It is a chronicle of the techniques learnt and employed by the author and is by no means proprietary. It is assumed that the reader is equipped with the basic knowledge to use a digital camera. After showing the many methods to capture the Cosmos, the book shows how to process these images. It is designed to be a handbook and not a user manual. The author hopes that the reader will be confident in astronomical imaging and develop his/her own techniques after reading the book. Sathyakumar started Astrophotography in January 2006 with a homemade wooden star-tracking mount and a camera borrowed from a friend. He later used his homemade Newtonian reflector telescope and an inexpensive digital camera to capture photos of the Moon. With an MSc in Aerospace engineering from the University of Salford, Manchester, he joined Opticstar Ltd, as a design engineer. There he was trained on the latest of astronomical instruments available for the amateur astrophotographer and eventually purchased the Celestron C8 Schmidt cassegrain telescope and the CG-5 Equatorial mount. Currently, he uses a GSO 6 inch RC telescope and an HEQ5-PRO computerized mount as well as an Orion 80ED Apochromatic telescope for astrophotography. He also owns an Astrotrac to take wide field vistas of the Cosmos. He is now employed as a Scientific Officer at Karnataka Science and Technology Promotion Society, Department of Science and Technology, Govt. of Karnataka.
-
Internationalization of Higher Education: The Dynamics of Educational Ecology
Mobilities of scholars seeking knowledge has been a part of the university ideal for centuries. History holds testimony to the fact that these mobilities have also altered the lives of people in different regions. Universities have played pivotal role in the movement of people across borders and the resultant transformation of societies due to transcultural interactions. In this book, the editors have brought together ideas on the changing dynamics of these mobilities of scholars and interconnectedness of higher education institutions in today’s world. Attempt is also made to record the implications of these international collaborations in knowledge generation and dissemination of the educational ecology.
-
Writing the self in Illness: Reading the Experiential through the Medical Memoir
Writing the Self in Illness: Reading the Experiential Through the Medical Memoir is MUP?s refreshing venture into the developing fields of Medical and Health Humanities with an aim to consider the necessity of the narrative knowledge as complementary to the contemporary notions of well-being, illness, and healthcare.
Is individual happiness contingent on health and well-being? How does one find happiness in the throes of illness? In the present-day scenario, wherein medical practice is largely dominated by evidence-based understanding, diagnostic language, and problem-solving methods, the discipline of Medical Humanities emerges with a reciprocal dialogue between Humanities, Social Sciences, Health, and Medicine. The study of varied experiential narratives ? literary works and unmediated accounts of patients and healthcare professionals, is foregrounded in Medical Humanities to amplify knowledge and understanding about the complexity of encounters with illness and their transformational quality in a nuanced manner. Both thought-provoking and informative, this publication brings about the anecdotal form of personal narratives in the light of medical discourses along with the specific cultural context of the narrative.
The present publication seeks to be an important reading for students and academics in the field of medical humanities, health professionals or medical practitioners, as well as scholars aspiring to venture into this flourishing field. -
Lectures on Matrix and Graph Methods
Lectures on Matrix and Graph Methods Lectures on Matrix and Graph Methods portrays selected lectures delivered by leading Mathematicians and Statisticians in the International Workshop on Combinatorial Matrix Theory and Generalized Inverses of Matrices organized by Department of Statistics, Manipal University, Manipal, India, during January 2-7, 2012. This book covers the topics even beyond the traditional applications of matrix theory and spectral theory of graphs. Graph Theoretic Applications to Computing the Nucleolus of an Assignment Game by T E S Raghavan and Introduction to Yantra Magic Squares and Agrippa-type Magic Matrices by G P H Styan et al. are among those topics. Also, an interview with S K Mitra in 1993 by G P H Styan and Simo Puntanen is presented here.
Ravindra B Bapat, Steve Kirkland, K Manjunatha Prasad, Simo Puntanen Ravindra B Bapat is at the Indian Statistical Institute, Delhi Centre. His main areas of interest are combinatorial matrix theory, matrices and graphs, and generalized inverses. He is a Fellow of the Indian Academy of Sciences, Indian National Science Academy and a J C Bose Fellow. He served as the President of the Indian Mathematical Society during 2007-2008. Steve Kirkland is a Stokes Professor at the National University of Ireland Maynooth. His research interests include non-negative matrix theory, spectral graph theory, and combinatorial matrix theory. He is currently the Editor-in-chief of the journal ?Linear and Multilinear Algebra?, and the President of the International Linear Algebra Society. K Manjunatha Prasad earned his PhD from Indian Statistical Institute. Currently, he is a Professor of Mathematics at Department of Statistics, Manipal University, Manipal. His research interests are matrix theory, generalized inverse, ring theory and projective modules. Simo Puntanen earned his PhD in statistics from the University of Tampere (Finland) in 1987, where he is presently a Lecturer.
-
Pharmaceutical Consumer Complaints: A Guide to Academia and Pharmaceutical Industry
This book is an excellent guide in analyzing consumer complaints and will aid the students who are yet to gain industry experience. It is necessary for resolving consumer complaints in pharmaceutical industry where such concerns are frequently received. The case studies provide a vivid description of defects that will help identify the nature of the issue, possible root cause of such complaints, and subsequent remediation.
-
Mysore History(Christa Shaka 1800 Ra Modalina Mysooru ithihaasa)
Author: D S Achuta Rao Translator: S Narendra Prasad
೧೮೦೦ ಕ್ರಿ. ಶ. ದ ಹಿಂದಿನ ಮೈಸೂರು ಇತಿಹಾಸವು ಪ್ರೊ. ಡಿ ಎಸ್ ಅಚ್ಯುತ ರಾವ್ ಅವರ ಜೀವನ ಮತ್ತು ಕೆಲಸದ ಬಗ್ಗೆ. ಮೈಸೂರು ಇತಿಹಾಸದ ಕುರಿತಾದ ಅವರ ಸಂಶೋಧನೆಯು 1940-65ರ ಅವಧಿಯಲ್ಲಿ ಅವರು ಪ್ರಕಟಿಸಿದ ಹತ್ತು ಸೂಚ್ಯಂಕ ಲೇಖನಗಳಿಂದ ಪ್ರತಿನಿಧಿಸುತ್ತದೆ. ಅವರು ಭಾರತದ ಇತಿಹಾಸ ಮತ್ತು ಅದರ ಅದ್ಭುತ ಭೂತಕಾಲವನ್ನು ಸಕ್ರಿಯವಾಗಿ ಜನಪ್ರಿಯಗೊಳಿಸಿದರು. ಮಹಾರಾಜಾಸ್ ಕಾಲೇಜ್ ಹಿಸ್ಟರಿ ಸೊಸೈಟಿ, ಭಾರತದ ವಸಾಹತು ಸಂಶೋಧಕರು ಮತ್ತು ಕನ್ನಡ ವಿಶ್ವಕೋಶದಲ್ಲಿ ಮೈಸೂರು ಸರ್ಕಾರದ ಉಪಕ್ರಮದಿಂದ ಭಾರತೀಯ ಇತಿಹಾಸದಲ್ಲಿ ಉಪಕ್ರಮಗಳನ್ನು ಪ್ರಸ್ತುತಪಡಿಸುವುದರಿಂದ ಅಂತಹ ಮೂರು ಲೇಖನಗಳನ್ನು ಸೇರಿಸಲಾಗಿದೆ. ಎರಡನೇ ಭಾಗದಲ್ಲಿ ಅವರ ಜೀವನಚರಿತ್ರೆಯಲ್ಲಿ, ಅವರ ವಿದ್ಯಾರ್ಥಿಗಳು ಮತ್ತು ಮಕ್ಕಳು ಶಿಕ್ಷಕ ಮತ್ತು ತಂದೆಯಾಗಿ ಅವರ ಜೀವನದ ಬಗ್ಗೆ ಬರೆದಿದ್ದಾರೆ, ಅವರ ಅವಧಿಯ ಸಂದರ್ಭವನ್ನು ಒದಗಿಸಿದ್ದಾರೆ. ಪುಸ್ತಕವು ಕಳೆದ ಶತಮಾನದ ಮಧ್ಯದಲ್ಲಿ ಇತಿಹಾಸ ಸಂಶೋಧನೆಗೆ ಆಸಕ್ತಿದಾಯಕ ವಿಂಡೋವನ್ನು ಪ್ರಸ್ತುತಪಡಿಸುತ್ತದೆ.
Interested readers may write to us at mup@manipal.edu about purchasing the book.
-
A Concise Textbook of Drug Regulatory Affairs
This book has 12 chapters covering nearly all the areas of Drug Regulatory Affairs. Various aspects of Drug Regulatory Affairs such as new drug approval procedure, pharmacovigilance, product recall, evolution of drug regulations in the United States of America (USA) and process of drug approval in the USA and European Union, bioequivalence regulations, electronic Common Technical Documents (eCTD), environmental regulations, orphan drugs pharmaceutical pricing and control policy, Pharmacovigilance system in India and the USA, Product Recall, regulations of pharmaceutical drug promotion and Pharmacy Practice regulations are covered in this book. As a whole, the book is a comprehensive reference book on regulatory affairs and will be very useful for the practicing professionals and students alike.