Cases in Brand Management and Services Marketing
₹550.00
Author:Simon George
This book intends to connect concepts in Brand Management and Services Marketing, through the pedagogy of case method of teaching. The 15 cases, which rigorously followed a symptom-problem- alternatives-solution, frame work are written on the several managerial dilemmas and situations faced by organizational managers, pertaining to areas of Brand Management and Services Marketing; and can be broadly categorized under consumer products and service products. Under consumer products, it covers products such as furnishing, personal care, kitchen products, wellness products, food products, magazines, etc. and under service products it includes industries such as hospitals, hotels, airline ticketing, banks, event and e-commerce. All the cases focus on situations experienced in brand building, nurturing, and management. The pastures focused in the brand management cases are product development, positioning, segment identification, advertising, costing and pricing products, brand extension, brand equity, brand valuation, etc. and those focused on Services Marketing include: services delivery, process management, service quality, ambience and technology management, customer satisfaction, complaint management, etc. The cases are meant to strengthen the problem identification and problem solving skills of the present and future managers in the two areas.
Interested readers may write to us at mup@manipal.edu about purchasing the book.
| Author | |
|---|---|
| Format |
Related products
-
Christa Shaka 1800 Ra Modalina Mysooru ithihaasa
₹295.00Author: D S Achuta Rao Translator: S Narendra Prasad
೧೮೦೦ ಕ್ರಿ. ಶ. ದ ಹಿಂದಿನ ಮೈಸೂರು ಇತಿಹಾಸವು ಪ್ರೊ. ಡಿ ಎಸ್ ಅಚ್ಯುತ ರಾವ್ ಅವರ ಜೀವನ ಮತ್ತು ಕೆಲಸದ ಬಗ್ಗೆ. ಮೈಸೂರು ಇತಿಹಾಸದ ಕುರಿತಾದ ಅವರ ಸಂಶೋಧನೆಯು 1940-65ರ ಅವಧಿಯಲ್ಲಿ ಅವರು ಪ್ರಕಟಿಸಿದ ಹತ್ತು ಸೂಚ್ಯಂಕ ಲೇಖನಗಳಿಂದ ಪ್ರತಿನಿಧಿಸುತ್ತದೆ. ಅವರು ಭಾರತದ ಇತಿಹಾಸ ಮತ್ತು ಅದರ ಅದ್ಭುತ ಭೂತಕಾಲವನ್ನು ಸಕ್ರಿಯವಾಗಿ ಜನಪ್ರಿಯಗೊಳಿಸಿದರು. ಮಹಾರಾಜಾಸ್ ಕಾಲೇಜ್ ಹಿಸ್ಟರಿ ಸೊಸೈಟಿ, ಭಾರತದ ವಸಾಹತು ಸಂಶೋಧಕರು ಮತ್ತು ಕನ್ನಡ ವಿಶ್ವಕೋಶದಲ್ಲಿ ಮೈಸೂರು ಸರ್ಕಾರದ ಉಪಕ್ರಮದಿಂದ ಭಾರತೀಯ ಇತಿಹಾಸದಲ್ಲಿ ಉಪಕ್ರಮಗಳನ್ನು ಪ್ರಸ್ತುತಪಡಿಸುವುದರಿಂದ ಅಂತಹ ಮೂರು ಲೇಖನಗಳನ್ನು ಸೇರಿಸಲಾಗಿದೆ. ಎರಡನೇ ಭಾಗದಲ್ಲಿ ಅವರ ಜೀವನಚರಿತ್ರೆಯಲ್ಲಿ, ಅವರ ವಿದ್ಯಾರ್ಥಿಗಳು ಮತ್ತು ಮಕ್ಕಳು ಶಿಕ್ಷಕ ಮತ್ತು ತಂದೆಯಾಗಿ ಅವರ ಜೀವನದ ಬಗ್ಗೆ ಬರೆದಿದ್ದಾರೆ, ಅವರ ಅವಧಿಯ ಸಂದರ್ಭವನ್ನು ಒದಗಿಸಿದ್ದಾರೆ. ಪುಸ್ತಕವು ಕಳೆದ ಶತಮಾನದ ಮಧ್ಯದಲ್ಲಿ ಇತಿಹಾಸ ಸಂಶೋಧನೆಗೆ ಆಸಕ್ತಿದಾಯಕ ವಿಂಡೋವನ್ನು ಪ್ರಸ್ತುತಪಡಿಸುತ್ತದೆ.
Interested readers may write to us at mup@manipal.edu about purchasing the book.
Also available on
-
The Practice of Geopolitics
₹850.00Author: M D Nalapat
Intended to be a Practioner’s Guide to Geopolitics, the book provides a look into the thought processes that generate correct and timely analysis of global events. Geopolitics needs to weave within its analytical grasp economics, society, strategy and even culture, as the science deals with overall national capabilities as well as the mutal synergy and frictions between nations. Although a broad range of subjects has been covered in the book, each is anchored in the ground reality of events having a profound impact on the lives of citizens and on world events. The growing interconnectedness of the globe has resulted in a need to do away with the popular west centric models of international relations and to view events not through that single prism but from a holistic viewpoint that accepts the relevance and maturity of different histories and geographies. What the book provides is an alternative Weltanschauung to the dominant models of geopolitical analysis, so that the science is enabled to cross beyond the narrow boundaries which have confined. The scope and applicability of its analysis. The rise of Asia needs a geopolitical vision unique to the continent, and this is what has been provided by Professor Nalapat.
Interested readers may write to us at mup@manipal.edu about purchasing the book.
Also available on
-
A Concise Textbook of Drug Regulatory Affairs
₹290.00This book has 12 chapters covering nearly all the areas of Drug Regulatory Affairs. Various aspects of Drug Regulatory Affairs such as new drug approval procedure, pharmacovigilance, product recall, evolution of drug regulations in the United States of America (USA) and process of drug approval in the USA and European Union, bioequivalence regulations, electronic Common Technical Documents (eCTD), environmental regulations, orphan drugs pharmaceutical pricing and control policy, Pharmacovigilance system in India and the USA, Product Recall, regulations of pharmaceutical drug promotion and Pharmacy Practice regulations are covered in this book. As a whole, the book is a comprehensive reference book on regulatory affairs and will be very useful for the practicing professionals and students alike.
Interested readers may write to us at mup@manipal.edu about purchasing the book.
Also available on
-
Capturing the Cosmic Light – A Handbook of Astrophotography
₹670.00Author: Sathyakumar P M Sharma
The Handbook of Astrophotography is the first book dedicated to Astronomical Imaging through modest equipment, and the first to be published in India. It is a chronicle of the techniques learnt and employed by the author and is by no means proprietary. It is assumed that the reader is equipped with the basic knowledge to use a digital camera. After showing the many methods to capture the Cosmos, the book shows how to process these images. It is designed to be a handbook and not a user manual. The author hopes that the reader will be confident in astronomical imaging and develop his/her own techniques after reading the book. Sathyakumar started Astrophotography in January 2006 with a homemade wooden star-tracking mount and a camera borrowed from a friend. He later used his homemade Newtonian reflector telescope and an inexpensive digital camera to capture photos of the Moon. With an MSc in Aerospace engineering from the University of Salford, Manchester, he joined Opticstar Ltd, as a design engineer. There he was trained on the latest of astronomical instruments available for the amateur astrophotographer and eventually purchased the Celestron C8 Schmidt cassegrain telescope and the CG-5 Equatorial mount. Currently, he uses a GSO 6 inch RC telescope and an HEQ5-PRO computerized mount as well as an Orion 80ED Apochromatic telescope for astrophotography. He also owns an Astrotrac to take wide field vistas of the Cosmos. He is now employed as a Scientific Officer at Karnataka Science and Technology Promotion Society, Department of Science and Technology, Govt. of Karnataka.
Interested readers may write to us at mup@manipal.edu about purchasing the book.
Also available on
-
Linear Algebra with Applications
₹650.00Linear Algebra with Applications portrays selected articles published earlier by Prof Ravindra B Bapat in various reputed journals. This volume published in honour of Prof Bapat, on the occasion of his 60th birthday, consists of his original research articles written in the area of (i) Permanent, Determinant and their applications, (ii) Non-negative Matrices, (iii) Matrix Methods in Statistics and Graph theory, and (iv) Generalized Inverses of a Matrix. Starting with an article A Generalization of a Theorem of Ky Fan on Simplicial Maps, his first article published in 1980, several articles probing the properties of permanent and determinant, characterization of generalized inverses, spectral properties of graphs, and applications of matrix methods in statistics are compiled in this volume. The articles selected in this book will certainly inspire the young linear algebraists and provide several matrix techniques to solve different problems in the area of applied linear algebra.
Interested readers may write to us at mup@manipal.edu about purchasing the book.
Also available on
-
Ayurvedic Inheritance- A Reader’s Companion
₹650.00Author: M S Valiathan
In ancient India, learning spanned four quarters of one’s life. Learning was sought from the teacher, from one’s individual effort, from fellow students and in the last quarter, from the school of life itself. This book belongs to the third quarter for students of Ayurveda regardless of their background in medicine, science, or humanities. Apart from topics in the eight branches of Ayurveda, the book also deals with Ayurvedic Biology which seeks to study the concepts and procedures of Ayurveda with the tools of modern biology. M S Valiathan is a National Research Professor of the Government of India. He is a medical graduate from the University of Kerala and completed his postgraduate training in general surgery from the University of Liverpool and other hospitals in the UK. He did his specialisation in cardiac surgery from the Johns Hopkins and Georgetown University Hospitals in the US. He was a cardiac surgeon for over three decades. His shift to Ayurvedic studies resulted in the publication of three volumes on Caraka, Susruta and Vagbhata, and an Introduction to Ayurveda. The Department of Science and Technology set up a Task Force in Ayurvedic Biology under his chairmanship to promote research in the nascent discipline.
Interested readers may write to us at mup@manipal.edu about purchasing the book.
International Edition available on 
South Asia Edition available on
-
Vaidehi Kathana: A Critical Study of Vaidehi’s Narratives
₹250.00Author: T P Ashoka
Vaidehi Kathana is the first full-length literary critical study of the fictional, non fictional and poetic narratives of Vaidehi, who is considered to be one of the most celebrated contemporary Indian writers in Kannada. This work reviews, introduces, discusses and interprets all the writings of Vaidehi, which include short stories, poems, essays and a novel. The book examines how this great Indian writer has been reacting and responding to her time and space for the last four decades. The book shows how Vaidehi’s poetics has so subtly blended with her politics thereby creating some of the outstanding masterpieces in poetry and fiction of our times. The book discusses the special features of Vaidehi’s feminist perspectives as well as the uniqueness of her narrative skills. Arguing that Vaidehi’s spiritual triumph is demonstrated in her technical triumph, the book draws the attention of the non-Kannada readers to the entire body of Vaidehi’s writings. Lucidly translated into English by the noted translator O L Nagabhushana Swamy, T P Ashoka’s Vaidehi Kathana provides a meaningful opportunity for the non-Kannada readers to familiarize themselves with one of the greatest contemporary writers of India. T P Ashoka’s Vaidehi Kathana is a significant contribution to modern Indian literary criticism. The book provides an interesting reading not only to the students of literature, researchers and teachers but also appeals to the general readers.
Interested readers may write to us at mup@manipal.edu about purchasing the book.
Also available on
-
Childhood Cancer
₹185.00Authors: H S Ballal, P D Gupta
Childhood Cancer is a major medical problem in most of the societies of the modern world. Though enough literature is available on the subject, it is not easily intelligible to common people. An ordinary parent whose ward is affected by any form of childhood cancer would beat a loss without the basic information. This book is aimed at educating a non-professional who wishes to grasp the problem in detail and in a simple way. The book primarily deals with the signs and symptoms of cancer in children which enable early detection. It is written in a lucid manner to remove the myth among parents that diagnosis of cancer in children amounts to a death sentence. Many of the childhood cancers, if detected early, can be cured completely, and the patients can live the rest of their lives like any other normal people. The book is an attempt to create this awareness among parents through proper information about the disease. Further, the book would also serve as a manual for MBBS students and professionals in other fields for primary treatment and management of the childhood cancer patients.
Interested customers may write to us at mup@manipal.edu about purchasing the book.
Also available on