Cases in Brand Management and Services Marketing
₹550.00
Author:Simon George
This book intends to connect concepts in Brand Management and Services Marketing, through the pedagogy of case method of teaching. The 15 cases, which rigorously followed a symptom-problem- alternatives-solution, frame work are written on the several managerial dilemmas and situations faced by organizational managers, pertaining to areas of Brand Management and Services Marketing; and can be broadly categorized under consumer products and service products. Under consumer products, it covers products such as furnishing, personal care, kitchen products, wellness products, food products, magazines, etc. and under service products it includes industries such as hospitals, hotels, airline ticketing, banks, event and e-commerce. All the cases focus on situations experienced in brand building, nurturing, and management. The pastures focused in the brand management cases are product development, positioning, segment identification, advertising, costing and pricing products, brand extension, brand equity, brand valuation, etc. and those focused on Services Marketing include: services delivery, process management, service quality, ambience and technology management, customer satisfaction, complaint management, etc. The cases are meant to strengthen the problem identification and problem solving skills of the present and future managers in the two areas.
Interested readers may write to us at mup@manipal.edu about purchasing the book.
| Author | |
|---|---|
| Format |
Related products
-
Parkinson’s Disease in India: From Clinic to Bench
₹1,500.00Editors: Madhuri Behari, SP Gorthi
The book fills a void in the knowledge about difference in Parkinson’s disease as seen India, if any from the rest of the world. It will provide a reference for any student of neurology wanting to learn the finer nuances of Parkinson’s disease in India. The book is written by Indian authors who have studied different aspects of Parkinson’s disease in depth, covering all aspects of Parkinson’s disease. The book is painstakingly drafted to cover all aspects of Parkinson’s disease from demography, etiology, clinical features (both motor and non-motor), complications, treatment modalities, its impact on the sufferer and the family and the financial aspect.
Interested readers may write to us at mup@manipal.edu about purchasing the book.
Also available on
-
Childhood Cancer
₹185.00Authors: H S Ballal, P D Gupta
Childhood Cancer is a major medical problem in most of the societies of the modern world. Though enough literature is available on the subject, it is not easily intelligible to common people. An ordinary parent whose ward is affected by any form of childhood cancer would beat a loss without the basic information. This book is aimed at educating a non-professional who wishes to grasp the problem in detail and in a simple way. The book primarily deals with the signs and symptoms of cancer in children which enable early detection. It is written in a lucid manner to remove the myth among parents that diagnosis of cancer in children amounts to a death sentence. Many of the childhood cancers, if detected early, can be cured completely, and the patients can live the rest of their lives like any other normal people. The book is an attempt to create this awareness among parents through proper information about the disease. Further, the book would also serve as a manual for MBBS students and professionals in other fields for primary treatment and management of the childhood cancer patients.
Interested customers may write to us at mup@manipal.edu about purchasing the book.
Also available on
-
Transformation Beyond Sight
₹395.00Author: Jibu Thomas
Transformation Beyond Sight is a gripping narrative of the author’s experience in the hospital administration of Kasturba Hospital (KH), Manipal. As an experiential account, the present book provides insights into the thoughts, concerns, and apprehensions of prospective hospital administrators, and spotlights the vital role played by a hospital administrator in the day-to-day operations of KH, which is also an advanced healthcare facility.This book draws attention to the transformational quality of the author’s experiences to emphasize that the evolution in leadership and management of the teaching hospital went hand-in-hand with the transformation of the author’s administrative skills, and his own persona as a diligent administrator. The biographical undertone also provides an insight into the complex and dynamic healthcare environment, alongside the competencies, creativity, and mindfulness necessary for an administrator. This book narrates a hospital administrator’s engagements with the traditional processes and his attempts to bring about effective changes in the management and monitoring of operations of KH and the overall management of a healthcare facility.
Interested readers may write to us at mup@manipal.edu about purchasing the book.
Also available on
-
Vaidehi Kathana: A Critical Study of Vaidehi’s Narratives
₹250.00Author: T P Ashoka
Vaidehi Kathana is the first full-length literary critical study of the fictional, non fictional and poetic narratives of Vaidehi, who is considered to be one of the most celebrated contemporary Indian writers in Kannada. This work reviews, introduces, discusses and interprets all the writings of Vaidehi, which include short stories, poems, essays and a novel. The book examines how this great Indian writer has been reacting and responding to her time and space for the last four decades. The book shows how Vaidehi’s poetics has so subtly blended with her politics thereby creating some of the outstanding masterpieces in poetry and fiction of our times. The book discusses the special features of Vaidehi’s feminist perspectives as well as the uniqueness of her narrative skills. Arguing that Vaidehi’s spiritual triumph is demonstrated in her technical triumph, the book draws the attention of the non-Kannada readers to the entire body of Vaidehi’s writings. Lucidly translated into English by the noted translator O L Nagabhushana Swamy, T P Ashoka’s Vaidehi Kathana provides a meaningful opportunity for the non-Kannada readers to familiarize themselves with one of the greatest contemporary writers of India. T P Ashoka’s Vaidehi Kathana is a significant contribution to modern Indian literary criticism. The book provides an interesting reading not only to the students of literature, researchers and teachers but also appeals to the general readers.
Interested readers may write to us at mup@manipal.edu about purchasing the book.
Also available on
-
Geoffrey Bawa – A Conscious Perception
₹650.00This book is all about giving the readers a peek view into the life of Geoffrey Bawa; Sri Lanka’s most famous architect. an book that reveals an insight into his work through his most famous projects accompanied by beautiful hand-drawn illustrations. Alluring and simply authentic, these self-narrative illustrations are a result of personal experience. This book will give readers an understanding of how successfully Geoffrey Bawa had inculcated spaces, vistas, and landscape with that of the built environment bringing about a touch of Modern Tropism and fusing it together with the rich culture and traditions of Sri Lanka.
Interested readers may write to us at mup@manipal.edu about purchasing the book.
Also available on
-
A Concise Textbook of Drug Regulatory Affairs
₹290.00This book has 12 chapters covering nearly all the areas of Drug Regulatory Affairs. Various aspects of Drug Regulatory Affairs such as new drug approval procedure, pharmacovigilance, product recall, evolution of drug regulations in the United States of America (USA) and process of drug approval in the USA and European Union, bioequivalence regulations, electronic Common Technical Documents (eCTD), environmental regulations, orphan drugs pharmaceutical pricing and control policy, Pharmacovigilance system in India and the USA, Product Recall, regulations of pharmaceutical drug promotion and Pharmacy Practice regulations are covered in this book. As a whole, the book is a comprehensive reference book on regulatory affairs and will be very useful for the practicing professionals and students alike.
Interested readers may write to us at mup@manipal.edu about purchasing the book.
Also available on
-
The Path of Proofs – Pramanapaddhati of Sri Jayatirtha
₹250.00Author: Shrinivasa Varakhedi
Epistemology of the Dvaita school of thought is presented in this short monograph Pramāṇapaddhati – the Path of Proofs, authored by Śrī Jayatīrtha. Epistemology is the science of knowledge that deals with the origin and nature of cognitive events and their means.
Ācārya Madhva, the proponent of the Dvaita school, has explained about the epistemology of this new school in his works. Since Madhva’s language is profound and the elucidations are scattered over his several works, it is difficult to comprehend for a novice. Hence, Pramāṇapaddhati was composed by his successor of third generation Śrī Jayatīrtha. The simple and captivating
style of this work is sure to ignite the interest in the readers to conduct further study in detail. This work is not only regarded as a standard textbook of Dvaita studies, but also considered as a basic authentic work in the Dvaita dialectic literature.This work is rendered into English by Prof Shrinivasa Varakhedi adopting the mirror-translation method.
Interested readers may write to us at mup@manipal.edu about purchasing the book.Also available on
-
Capturing the Cosmic Light – A Handbook of Astrophotography
₹670.00Author: Sathyakumar P M Sharma
The Handbook of Astrophotography is the first book dedicated to Astronomical Imaging through modest equipment, and the first to be published in India. It is a chronicle of the techniques learnt and employed by the author and is by no means proprietary. It is assumed that the reader is equipped with the basic knowledge to use a digital camera. After showing the many methods to capture the Cosmos, the book shows how to process these images. It is designed to be a handbook and not a user manual. The author hopes that the reader will be confident in astronomical imaging and develop his/her own techniques after reading the book. Sathyakumar started Astrophotography in January 2006 with a homemade wooden star-tracking mount and a camera borrowed from a friend. He later used his homemade Newtonian reflector telescope and an inexpensive digital camera to capture photos of the Moon. With an MSc in Aerospace engineering from the University of Salford, Manchester, he joined Opticstar Ltd, as a design engineer. There he was trained on the latest of astronomical instruments available for the amateur astrophotographer and eventually purchased the Celestron C8 Schmidt cassegrain telescope and the CG-5 Equatorial mount. Currently, he uses a GSO 6 inch RC telescope and an HEQ5-PRO computerized mount as well as an Orion 80ED Apochromatic telescope for astrophotography. He also owns an Astrotrac to take wide field vistas of the Cosmos. He is now employed as a Scientific Officer at Karnataka Science and Technology Promotion Society, Department of Science and Technology, Govt. of Karnataka.
Interested readers may write to us at mup@manipal.edu about purchasing the book.
Also available on