Cases in Brand Management and Services Marketing
₹550.00
Author:Simon George
This book intends to connect concepts in Brand Management and Services Marketing, through the pedagogy of case method of teaching. The 15 cases, which rigorously followed a symptom-problem- alternatives-solution, frame work are written on the several managerial dilemmas and situations faced by organizational managers, pertaining to areas of Brand Management and Services Marketing; and can be broadly categorized under consumer products and service products. Under consumer products, it covers products such as furnishing, personal care, kitchen products, wellness products, food products, magazines, etc. and under service products it includes industries such as hospitals, hotels, airline ticketing, banks, event and e-commerce. All the cases focus on situations experienced in brand building, nurturing, and management. The pastures focused in the brand management cases are product development, positioning, segment identification, advertising, costing and pricing products, brand extension, brand equity, brand valuation, etc. and those focused on Services Marketing include: services delivery, process management, service quality, ambience and technology management, customer satisfaction, complaint management, etc. The cases are meant to strengthen the problem identification and problem solving skills of the present and future managers in the two areas.
Interested readers may write to us at mup@manipal.edu about purchasing the book.
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This book is an excellent guide in analyzing consumer complaints and will aid the students who are yet to gain industry experience. It is necessary for resolving consumer complaints in pharmaceutical industry where such concerns are frequently received. The case studies provide a vivid description of defects that will help identify the nature of the issue, possible root cause of such complaints, and subsequent remediation.
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Kriti Jagattu
₹310.00Author: T P Ashok
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Interested readers may write to us at mup@manipal.edu about purchasing the book.
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Early Buddhist Artisans and their Architectural Vocabulary
₹1,600.00Author: S Settar
The early Buddhist architectural vocabulary, being the first of its kind, maintained its monopoly for about half a millennium, beginning from the third century BCE. To begin with, it was oral, not written. The Jain, Hindu, and other Indian sectarian builders later developed their vocabulary on this foundation, though not identically. An attempt is made here to understand this vocabulary and the artisans who first made use of it.
In the epigraphic ledger, the first reference to the mythical creator of the universe, the Visvakarma (Visakama), is made on the thupas at Sanchi and Kanaganahalli; the earliest excavators of cave temples, comprising five specialists – selavdhaki, nayikamisa, kadhicaka, mahakataka and mithaka – as well as a team of master-architects and supervisors, called the navakamis, appear at Kanheri. Besides these, there were also others called avesanis, atevasinas, acaryas, and upajjhayas all over the Buddhist world. The list does not end with these, because there were yet others called vadhakis (carpenters), seli-vadhakis (stonecutters), sela-rupakas (stone sculptors), mithakas (polishers), and so on. All these artisans who have recorded their life stories on the stone surface are identified, and their professional contributions evaluated here for the first time.
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Interested readers may write to us at mup@manipal.edu about purchasing the book.
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