Cases in Brand Management and Services Marketing
₹550.00
Author:Simon George
This book intends to connect concepts in Brand Management and Services Marketing, through the pedagogy of case method of teaching. The 15 cases, which rigorously followed a symptom-problem- alternatives-solution, frame work are written on the several managerial dilemmas and situations faced by organizational managers, pertaining to areas of Brand Management and Services Marketing; and can be broadly categorized under consumer products and service products. Under consumer products, it covers products such as furnishing, personal care, kitchen products, wellness products, food products, magazines, etc. and under service products it includes industries such as hospitals, hotels, airline ticketing, banks, event and e-commerce. All the cases focus on situations experienced in brand building, nurturing, and management. The pastures focused in the brand management cases are product development, positioning, segment identification, advertising, costing and pricing products, brand extension, brand equity, brand valuation, etc. and those focused on Services Marketing include: services delivery, process management, service quality, ambience and technology management, customer satisfaction, complaint management, etc. The cases are meant to strengthen the problem identification and problem solving skills of the present and future managers in the two areas.
Interested readers may write to us at mup@manipal.edu about purchasing the book.
| Author | |
|---|---|
| Format |
Related products
-
Early Buddhist Artisans and their Architectural Vocabulary
₹1,600.00Author: S Settar
The early Buddhist architectural vocabulary, being the first of its kind, maintained its monopoly for about half a millennium, beginning from the third century BCE. To begin with, it was oral, not written. The Jain, Hindu, and other Indian sectarian builders later developed their vocabulary on this foundation, though not identically. An attempt is made here to understand this vocabulary and the artisans who first made use of it.
In the epigraphic ledger, the first reference to the mythical creator of the universe, the Visvakarma (Visakama), is made on the thupas at Sanchi and Kanaganahalli; the earliest excavators of cave temples, comprising five specialists – selavdhaki, nayikamisa, kadhicaka, mahakataka and mithaka – as well as a team of master-architects and supervisors, called the navakamis, appear at Kanheri. Besides these, there were also others called avesanis, atevasinas, acaryas, and upajjhayas all over the Buddhist world. The list does not end with these, because there were yet others called vadhakis (carpenters), seli-vadhakis (stonecutters), sela-rupakas (stone sculptors), mithakas (polishers), and so on. All these artisans who have recorded their life stories on the stone surface are identified, and their professional contributions evaluated here for the first time.
International Edition available on 
South Asia Edition available on -
A Concise Textbook of Drug Regulatory Affairs
₹290.00This book has 12 chapters covering nearly all the areas of Drug Regulatory Affairs. Various aspects of Drug Regulatory Affairs such as new drug approval procedure, pharmacovigilance, product recall, evolution of drug regulations in the United States of America (USA) and process of drug approval in the USA and European Union, bioequivalence regulations, electronic Common Technical Documents (eCTD), environmental regulations, orphan drugs pharmaceutical pricing and control policy, Pharmacovigilance system in India and the USA, Product Recall, regulations of pharmaceutical drug promotion and Pharmacy Practice regulations are covered in this book. As a whole, the book is a comprehensive reference book on regulatory affairs and will be very useful for the practicing professionals and students alike.
Interested readers may write to us at mup@manipal.edu about purchasing the book.
Also available on
-
The Path of Proofs – Pramanapaddhati of Sri Jayatirtha
₹250.00Author: Shrinivasa Varakhedi
Epistemology of the Dvaita school of thought is presented in this short monograph Pramāṇapaddhati – the Path of Proofs, authored by Śrī Jayatīrtha. Epistemology is the science of knowledge that deals with the origin and nature of cognitive events and their means.
Ācārya Madhva, the proponent of the Dvaita school, has explained about the epistemology of this new school in his works. Since Madhva’s language is profound and the elucidations are scattered over his several works, it is difficult to comprehend for a novice. Hence, Pramāṇapaddhati was composed by his successor of third generation Śrī Jayatīrtha. The simple and captivating
style of this work is sure to ignite the interest in the readers to conduct further study in detail. This work is not only regarded as a standard textbook of Dvaita studies, but also considered as a basic authentic work in the Dvaita dialectic literature.This work is rendered into English by Prof Shrinivasa Varakhedi adopting the mirror-translation method.
Interested readers may write to us at mup@manipal.edu about purchasing the book.Also available on
-
Biomedical Spectroscopy
₹2,950.00Author: Santhosh C, Vasudevan Baskaran Kartha
Biomedical spectroscopy is the output of the intensive discussions of the authors and the medical professionals of Kasturba Medical College, Manipal University. The ?Centre for Laser Spectroscopy?, a centre for developing biomedical applications of laser spectroscopic methods, was established at Manipal University in 1997. The scientists of the Centre, together with the physicians, surgeons, and pathologists of the KMC, initiated a number of research programs in this area. The main aim of the Centre was to develop spectroscopic methods for early detection, screening, monitoring therapy and identification of disease markers, with special emphasis on various cancers, so that these techniques can be applied for routine healthcare applications. Outcome of these research activities are covered in the book. A common platform of information can provide a more open communication enabling faster and better evolution of the spectroscopic methods for biomedical applications.
Interested readers may write to us at mup@manipal.edu about purchasing the book.
International Edition available on 
South Asia Edition available on -
Linear Algebra with Applications
₹650.00Linear Algebra with Applications portrays selected articles published earlier by Prof Ravindra B Bapat in various reputed journals. This volume published in honour of Prof Bapat, on the occasion of his 60th birthday, consists of his original research articles written in the area of (i) Permanent, Determinant and their applications, (ii) Non-negative Matrices, (iii) Matrix Methods in Statistics and Graph theory, and (iv) Generalized Inverses of a Matrix. Starting with an article A Generalization of a Theorem of Ky Fan on Simplicial Maps, his first article published in 1980, several articles probing the properties of permanent and determinant, characterization of generalized inverses, spectral properties of graphs, and applications of matrix methods in statistics are compiled in this volume. The articles selected in this book will certainly inspire the young linear algebraists and provide several matrix techniques to solve different problems in the area of applied linear algebra.
Interested readers may write to us at mup@manipal.edu about purchasing the book.
Also available on
-
Educational Philosophy of Dr S Radhakrishnan
₹495.00Author: V N Deshpande
Educational Philosophy of Dr S Radhakrishnan effectively presents Radhakrishnan’s thoughts, highlighting their relevance to the present day. The author has at length discussed Indian Philosophy in comparison with the Western thought and successfully established that the East-West synthesis as propagated by Radhakrishnan is the need of the hour. The readers will also get an account of Radhakrishnan’s life story in the backdrop of the political history of pre and post-Independent India. This book is Dr V N Deshpande’s posthumous publication.
Interested readers may write to us at mup@manipal.edu about purchasing the book.
Also available on
-
Performing Self, Performing Gender: Reading the lives of Women Performers in Colonial India
₹299.00Author: Sheetala Bhat
This book explores the shifting identity of the female performer in India, starting from the late 19th century to the early years of independence, through the study of autobiographies and memoirs. It attempts to make visible the actress figure by entering the history of performance, guided by the voice of the female performer. The discussion on performing woman in this book spans across the performing traditions of the tawaif, actresses in public theatre, early Indian film actresses, and actresses in the Indian People?s Theatre and the Prithvi Theatre. Sheetala Bhat is an actress and a writer from Sirsi, a small town in the Western Ghats of Karnataka. She holds an MA in English Literature from Manipal Centre for Philosophy and Humanities, Manipal University, Manipal. She worked with Chintana repertory, exploring the possibilities of theatre in education in government schools in Karnataka. She writes short stories and poetry in Kannada. Being a reclusive reader and an enthusiastic actress, she often finds herself rummaging and weaving in between the fields of theatre and Indian literature, with an emphasis on the gender concerns in these areas. Performing Self, Performing Gender: Reading the Lives of Women Performers in Colonial India is her first book.
Interested readers may write to us at mup@manipal.edu about purchasing the book.
Also available on
-
Vaidehi Kathana: A Critical Study of Vaidehi’s Narratives
₹250.00Author: T P Ashoka
Vaidehi Kathana is the first full-length literary critical study of the fictional, non fictional and poetic narratives of Vaidehi, who is considered to be one of the most celebrated contemporary Indian writers in Kannada. This work reviews, introduces, discusses and interprets all the writings of Vaidehi, which include short stories, poems, essays and a novel. The book examines how this great Indian writer has been reacting and responding to her time and space for the last four decades. The book shows how Vaidehi’s poetics has so subtly blended with her politics thereby creating some of the outstanding masterpieces in poetry and fiction of our times. The book discusses the special features of Vaidehi’s feminist perspectives as well as the uniqueness of her narrative skills. Arguing that Vaidehi’s spiritual triumph is demonstrated in her technical triumph, the book draws the attention of the non-Kannada readers to the entire body of Vaidehi’s writings. Lucidly translated into English by the noted translator O L Nagabhushana Swamy, T P Ashoka’s Vaidehi Kathana provides a meaningful opportunity for the non-Kannada readers to familiarize themselves with one of the greatest contemporary writers of India. T P Ashoka’s Vaidehi Kathana is a significant contribution to modern Indian literary criticism. The book provides an interesting reading not only to the students of literature, researchers and teachers but also appeals to the general readers.
Interested readers may write to us at mup@manipal.edu about purchasing the book.
Also available on