Cases in Brand Management and Services Marketing
₹550.00
Author:Simon George
This book intends to connect concepts in Brand Management and Services Marketing, through the pedagogy of case method of teaching. The 15 cases, which rigorously followed a symptom-problem- alternatives-solution, frame work are written on the several managerial dilemmas and situations faced by organizational managers, pertaining to areas of Brand Management and Services Marketing; and can be broadly categorized under consumer products and service products. Under consumer products, it covers products such as furnishing, personal care, kitchen products, wellness products, food products, magazines, etc. and under service products it includes industries such as hospitals, hotels, airline ticketing, banks, event and e-commerce. All the cases focus on situations experienced in brand building, nurturing, and management. The pastures focused in the brand management cases are product development, positioning, segment identification, advertising, costing and pricing products, brand extension, brand equity, brand valuation, etc. and those focused on Services Marketing include: services delivery, process management, service quality, ambience and technology management, customer satisfaction, complaint management, etc. The cases are meant to strengthen the problem identification and problem solving skills of the present and future managers in the two areas.
Interested readers may write to us at mup@manipal.edu about purchasing the book.
| Author | |
|---|---|
| Format |
Related products
-
Ayurvedic Inheritance- A Reader’s Companion
₹650.00Author: M S Valiathan
In ancient India, learning spanned four quarters of one’s life. Learning was sought from the teacher, from one’s individual effort, from fellow students and in the last quarter, from the school of life itself. This book belongs to the third quarter for students of Ayurveda regardless of their background in medicine, science, or humanities. Apart from topics in the eight branches of Ayurveda, the book also deals with Ayurvedic Biology which seeks to study the concepts and procedures of Ayurveda with the tools of modern biology. M S Valiathan is a National Research Professor of the Government of India. He is a medical graduate from the University of Kerala and completed his postgraduate training in general surgery from the University of Liverpool and other hospitals in the UK. He did his specialisation in cardiac surgery from the Johns Hopkins and Georgetown University Hospitals in the US. He was a cardiac surgeon for over three decades. His shift to Ayurvedic studies resulted in the publication of three volumes on Caraka, Susruta and Vagbhata, and an Introduction to Ayurveda. The Department of Science and Technology set up a Task Force in Ayurvedic Biology under his chairmanship to promote research in the nascent discipline.
Interested readers may write to us at mup@manipal.edu about purchasing the book.
International Edition available on 
South Asia Edition available on
-
Kriti Jagattu
₹310.00Author: T P Ashok
ಪ್ರೊ. ಟಿ. ಪಿ. ಅಶೋಕ ಅವರ ಇತ್ತೀಚಿನ ಕೃತಿ ಕೃತಿ ಜಗತ್ತು ಇಪ್ಪತ್ತಾರು ಪ್ರಬಂಧಗಳನ್ನು ಒಳಗೊಂಡ ಪುಸ್ತಕವಾಗಿದ್ದು, ವಿವಿಧ ದೇಶಗಳು, ಭಾಷೆಗಳು, ಸಂಪ್ರದಾಯಗಳು, ಪ್ರಕಾರಗಳು ಇತ್ಯಾದಿಗಳಿಗೆ ಸಂಬಂಧಿಸಿದ ಕೃತಿಗಳನ್ನು ಪರಿಚಯಿಸುವ, ವಿಶ್ಲೇಷಿಸುವ, ವಿಮರ್ಶಿಸುವ ಮತ್ತು ಸ್ಪಷ್ಟಪಡಿಸುವ ಮತ್ತು ಸಾಹಿತ್ಯದ ಒಂದು ನೋಟವನ್ನು ನೀಡುತ್ತದೆ. ಇಡೀ ಪ್ರಪಂಚ. ಪ್ರಬಂಧಗಳು ಸಾಮಾಜಿಕ, ಸಾಂಸ್ಕೃತಿಕ ಮತ್ತು ರಾಜಕೀಯ ಘಟನೆಗಳಿಗೆ ಮತ್ತು ಕಳೆದ ಐನೂರು ವರ್ಷಗಳಲ್ಲಿ ನೈತಿಕ, ಮಾನಸಿಕ ಮತ್ತು ಆಧ್ಯಾತ್ಮಿಕ ಬಿಕ್ಕಟ್ಟುಗಳಿಗೆ ಪ್ರಪಂಚದಾದ್ಯಂತದ ಶ್ರೇಷ್ಠ ಬರಹಗಾರರ ಪ್ರತಿಕ್ರಿಯೆಯನ್ನು ಪರಿಣಾಮಕಾರಿಯಾಗಿ ಪ್ರಸ್ತುತಪಡಿಸುತ್ತವೆ. ಈ ಕೃತಿ ಪ್ರಪಂಚವು ಕನ್ನಡ ಸಾಹಿತ್ಯ ಪ್ರಪಂಚದೊಂದಿಗೆ ಸಂಬಂಧವನ್ನು ಸ್ಥಾಪಿಸುತ್ತದೆ ಮತ್ತು ಆದ್ದರಿಂದ ಪುಸ್ತಕದ ವಿಶೇಷ ಮಹತ್ವವನ್ನು ಹೊಂದಿದೆ.
Interested readers may write to us at mup@manipal.edu about purchasing the book.
Also available on
-
Linear Algebra with Applications
₹650.00Linear Algebra with Applications portrays selected articles published earlier by Prof Ravindra B Bapat in various reputed journals. This volume published in honour of Prof Bapat, on the occasion of his 60th birthday, consists of his original research articles written in the area of (i) Permanent, Determinant and their applications, (ii) Non-negative Matrices, (iii) Matrix Methods in Statistics and Graph theory, and (iv) Generalized Inverses of a Matrix. Starting with an article A Generalization of a Theorem of Ky Fan on Simplicial Maps, his first article published in 1980, several articles probing the properties of permanent and determinant, characterization of generalized inverses, spectral properties of graphs, and applications of matrix methods in statistics are compiled in this volume. The articles selected in this book will certainly inspire the young linear algebraists and provide several matrix techniques to solve different problems in the area of applied linear algebra.
-
Comets – Nomads of the Solar System
₹290.00This book introduces the general reader to the world of comets – those celestial visitors from the outer Solar System that occasionally visit the Earth’s neighbourhood and put up spectacular shows in the night sky. The world had geared up for just such a show at the end of 2013, when Comet ISON was expected to light up the night sky. Using the occasion to bring the world of comets to those interested, this book is a delightful read about the quirky world of these unpredictable visitors. Apart from lucidly and accurately updating the reader about what comets are, where they come from, why is it that they assume the fantastic shapes they do etc. “Comets” also regales the reader with myths about comets in various cultural contexts, snippets about famous comets in the history of mankind, anecdotes on comet discoveries and discoverers, the bewildering procedures followed while naming comets and much more. The book takes a hard look at the hype surrounding the fiery expectations about Comet ISON an cautions the reader that, while there was a good chance of the comet blazing forth in the skies of December 2013, there was a realistic chance that the comet would not survive its close encounter with the Sun. Sadly, the pessimistic predictions came true and the comet disintegrated as it went around the Sun. As we wait for chance to throw us a Great Comet to gaze at in the future, “Comets: Nomads of the Solar System” is an excellent guide to prepare for the event!
Interested customers may write to us at mup@manipal.edu about purchasing the book.
Also available on
-
Transformation Beyond Sight
₹395.00Author: Jibu Thomas
Transformation Beyond Sight is a gripping narrative of the author’s experience in the hospital administration of Kasturba Hospital (KH), Manipal. As an experiential account, the present book provides insights into the thoughts, concerns, and apprehensions of prospective hospital administrators, and spotlights the vital role played by a hospital administrator in the day-to-day operations of KH, which is also an advanced healthcare facility.This book draws attention to the transformational quality of the author’s experiences to emphasize that the evolution in leadership and management of the teaching hospital went hand-in-hand with the transformation of the author’s administrative skills, and his own persona as a diligent administrator. The biographical undertone also provides an insight into the complex and dynamic healthcare environment, alongside the competencies, creativity, and mindfulness necessary for an administrator. This book narrates a hospital administrator’s engagements with the traditional processes and his attempts to bring about effective changes in the management and monitoring of operations of KH and the overall management of a healthcare facility.
Interested readers may write to us at mup@manipal.edu about purchasing the book.
Also available on
-
Biomedical Spectroscopy
₹2,950.00Author: Santhosh C, Vasudevan Baskaran Kartha
Biomedical spectroscopy is the output of the intensive discussions of the authors and the medical professionals of Kasturba Medical College, Manipal University. The ?Centre for Laser Spectroscopy?, a centre for developing biomedical applications of laser spectroscopic methods, was established at Manipal University in 1997. The scientists of the Centre, together with the physicians, surgeons, and pathologists of the KMC, initiated a number of research programs in this area. The main aim of the Centre was to develop spectroscopic methods for early detection, screening, monitoring therapy and identification of disease markers, with special emphasis on various cancers, so that these techniques can be applied for routine healthcare applications. Outcome of these research activities are covered in the book. A common platform of information can provide a more open communication enabling faster and better evolution of the spectroscopic methods for biomedical applications.
Interested readers may write to us at mup@manipal.edu about purchasing the book.
International Edition available on 
South Asia Edition available on -
Legends of Travancore – A Numismatic Heritage
₹1,250.00The Kingdom of Travancore in the Southern part of India was a native state in British India which was well known for its progressive outlook. Its enlightened royalty ruled the country as Sree Padmanabha Dasa. They had in place a well oiled administrative mechanism that implemented various programs and reforms, resulting in an overall development of Travancore. Though Travancore was under the colonial rulers, there was a well-orchestrated administrative machinery for coinage. Coins were minted as per the specifications ordered by the periodically issued Royal Proclamations. It is creditable that Travancore retained its independence in its functioning to a large extent. This book is an insight into the coins of Modern Travancore (from 1729 AD) which not only reflects the religious beliefs of the rulers, but also sketches the socio-political atmosphere of the period. Dr Joseph Thomas hailing from Thiruvananthapuram, is a Professor of Urology at Manipal University in India. His passion for collecting coins developed into a serious numismatic pursuit. His special area of interest is the study of the history of Venad and Travancore. His detailed study of the Travancore coins and the various related issues give an insight into the rich numismatic heritage of modern Travancore. He is a Life Member of the Philatelic and Numismatic Association of Thiruvananthapuram and a Life Member of the South Indian Numismatic Society, Chennai.
-
Geoffrey Bawa – A Conscious Perception
₹650.00This book is all about giving the readers a peek view into the life of Geoffrey Bawa; Sri Lanka’s most famous architect. an book that reveals an insight into his work through his most famous projects accompanied by beautiful hand-drawn illustrations. Alluring and simply authentic, these self-narrative illustrations are a result of personal experience. This book will give readers an understanding of how successfully Geoffrey Bawa had inculcated spaces, vistas, and landscape with that of the built environment bringing about a touch of Modern Tropism and fusing it together with the rich culture and traditions of Sri Lanka.