Cases in Brand Management and Services Marketing
₹550.00
Author:Simon George
This book intends to connect concepts in Brand Management and Services Marketing, through the pedagogy of case method of teaching. The 15 cases, which rigorously followed a symptom-problem- alternatives-solution, frame work are written on the several managerial dilemmas and situations faced by organizational managers, pertaining to areas of Brand Management and Services Marketing; and can be broadly categorized under consumer products and service products. Under consumer products, it covers products such asĀ furnishing, personal care, kitchen products, wellness products, food products, magazines, etc. and under service products it includes industries such as hospitals, hotels, airline ticketing, banks, event and e-commerce. All the cases focus on situations experienced in brand building, nurturing, and management. The pastures focused in the brand management cases are product development, positioning, segment identification, advertising, costing and pricing products, brand extension, brand equity, brand valuation, etc. and those focused on Services Marketing include: services delivery, process management, service quality, ambience and technology management, customer satisfaction, complaint management, etc. The cases are meant to strengthen the problem identification and problem solving skills of the present and future managers in the two areas.
Interested readers may write to us at mup@manipal.edu about purchasing the book.
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Early Buddhist Artisans and their Architectural Vocabulary
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In the epigraphic ledger, the first reference to the mythical creator of the universe, the Visvakarma (Visakama), is made on the thupas at Sanchi and Kanaganahalli; the earliest excavators of cave temples, comprising five specialists – selavdhaki, nayikamisa, kadhicaka, mahakataka and mithaka –Ā as well as a team of master-architects and supervisors, called the navakamis, appear at Kanheri. Besides these, there were also others called avesanis, atevasinas, acaryas, and upajjhayas all over the Buddhist world. The list does not end with these, because there were yet others called vadhakis (carpenters), seli-vadhakis (stonecutters), sela-rupakas (stone sculptors), mithakas (polishers), and so on. All these artisans who have recorded their life stories on the stone surface are identified, and their professional contributions evaluated here for the first time.
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ą³§ą³®ą³¦ą³¦ ą²ą³ą²°ą²æ. ą²¶. ą²¦ ą²¹ą²æą²ą²¦ą²æą²Ø ą²®ą³ą²øą³ą²°ą³ ą²ą²¤ą²æą²¹ą²¾ą²øą²µą³ ą²Ŗą³ą²°ą³. ą²”ą²æ ą²ą²øą³ ą² ą²ą³ą²Æą³ą²¤ ą²°ą²¾ą²µą³ ą² ą²µą²° ą²ą³ą²µą²Ø ą²®ą²¤ą³ą²¤ą³ ą²ą³ą²²ą²øą²¦ ą²¬ą²ą³ą²ą³. ą²®ą³ą²øą³ą²°ą³ ą²ą²¤ą²æą²¹ą²¾ą²øą²¦ ą²ą³ą²°ą²æą²¤ą²¾ą²¦ ą² ą²µą²° ą²øą²ą²¶ą³ą²§ą²Øą³ą²Æą³ 1940-65ą²° ą² ą²µą²§ą²æą²Æą²²ą³ą²²ą²æ ą² ą²µą²°ą³ ą²Ŗą³ą²°ą²ą²ą²æą²øą²æą²¦ ą²¹ą²¤ą³ą²¤ą³ ą²øą³ą²ą³ą²Æą²ą² ą²²ą³ą²ą²Øą²ą²³ą²æą²ą²¦ ą²Ŗą³ą²°ą²¤ą²æą²Øą²æą²§ą²æą²øą³ą²¤ą³ą²¤ą²¦ą³. ą² ą²µą²°ą³ ą²ą²¾ą²°ą²¤ą²¦ ą²ą²¤ą²æą²¹ą²¾ą²ø ą²®ą²¤ą³ą²¤ą³ ą² ą²¦ą²° ą² ą²¦ą³ą²ą³ą²¤ ą²ą³ą²¤ą²ą²¾ą²²ą²µą²Øą³ą²Øą³ ą²øą²ą³ą²°ą²æą²Æą²µą²¾ą²ą²æ ą²ą²Øą²Ŗą³ą²°ą²æą²Æą²ą³ą²³ą²æą²øą²æą²¦ą²°ą³. ą²®ą²¹ą²¾ą²°ą²¾ą²ą²¾ą²øą³ ą²ą²¾ą²²ą³ą²ą³ ą²¹ą²æą²øą³ą²ą²°ą²æ ą²øą³ą²øą³ą²ą²æ, ą²ą²¾ą²°ą²¤ą²¦ ą²µą²øą²¾ą²¹ą²¤ą³ ą²øą²ą²¶ą³ą²§ą²ą²°ą³ ą²®ą²¤ą³ą²¤ą³ ą²ą²Øą³ą²Øą²” ą²µą²æą²¶ą³ą²µą²ą³ą²¶ą²¦ą²²ą³ą²²ą²æ ą²®ą³ą²øą³ą²°ą³ ą²øą²°ą³ą²ą²¾ą²°ą²¦ ą²ą²Ŗą²ą³ą²°ą²®ą²¦ą²æą²ą²¦ ą²ą²¾ą²°ą²¤ą³ą²Æ ą²ą²¤ą²æą²¹ą²¾ą²øą²¦ą²²ą³ą²²ą²æ ą²ą²Ŗą²ą³ą²°ą²®ą²ą²³ą²Øą³ą²Øą³ ą²Ŗą³ą²°ą²øą³ą²¤ą³ą²¤ą²Ŗą²”ą²æą²øą³ą²µą³ą²¦ą²°ą²æą²ą²¦ ą² ą²ą²¤ą²¹ ą²®ą³ą²°ą³ ą²²ą³ą²ą²Øą²ą²³ą²Øą³ą²Øą³ ą²øą³ą²°ą²æą²øą²²ą²¾ą²ą²æą²¦ą³. ą²ą²°ą²”ą²Øą³ ą²ą²¾ą²ą²¦ą²²ą³ą²²ą²æ ą² ą²µą²° ą²ą³ą²µą²Øą²ą²°ą²æą²¤ą³ą²°ą³ą²Æą²²ą³ą²²ą²æ, ą² ą²µą²° ą²µą²æą²¦ą³ą²Æą²¾ą²°ą³ą²„ą²æą²ą²³ą³ ą²®ą²¤ą³ą²¤ą³ ą²®ą²ą³ą²ą²³ą³ ą²¶ą²æą²ą³ą²·ą² ą²®ą²¤ą³ą²¤ą³ ą²¤ą²ą²¦ą³ą²Æą²¾ą²ą²æ ą² ą²µą²° ą²ą³ą²µą²Øą²¦ ą²¬ą²ą³ą²ą³ ą²¬ą²°ą³ą²¦ą²æą²¦ą³ą²¦ą²¾ą²°ą³, ą² ą²µą²° ą² ą²µą²§ą²æą²Æ ą²øą²ą²¦ą²°ą³ą²ą²µą²Øą³ą²Øą³ ą²ą²¦ą²ą²æą²øą²æą²¦ą³ą²¦ą²¾ą²°ą³. ą²Ŗą³ą²øą³ą²¤ą²ą²µą³ ą²ą²³ą³ą²¦ ą²¶ą²¤ą²®ą²¾ą²Øą²¦ ą²®ą²§ą³ą²Æą²¦ą²²ą³ą²²ą²æ ą²ą²¤ą²æą²¹ą²¾ą²ø ą²øą²ą²¶ą³ą²§ą²Øą³ą²ą³ ą²ą²øą²ą³ą²¤ą²æą²¦ą²¾ą²Æą² ą²µą²æą²ą²”ą³ą²µą²Øą³ą²Øą³ ą²Ŗą³ą²°ą²øą³ą²¤ą³ą²¤ą²Ŗą²”ą²æą²øą³ą²¤ą³ą²¤ą²¦ą³.
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