Cases in Brand Management and Services Marketing
₹550.00
Author:Simon George
This book intends to connect concepts in Brand Management and Services Marketing, through the pedagogy of case method of teaching. The 15 cases, which rigorously followed a symptom-problem- alternatives-solution, frame work are written on the several managerial dilemmas and situations faced by organizational managers, pertaining to areas of Brand Management and Services Marketing; and can be broadly categorized under consumer products and service products. Under consumer products, it covers products such as furnishing, personal care, kitchen products, wellness products, food products, magazines, etc. and under service products it includes industries such as hospitals, hotels, airline ticketing, banks, event and e-commerce. All the cases focus on situations experienced in brand building, nurturing, and management. The pastures focused in the brand management cases are product development, positioning, segment identification, advertising, costing and pricing products, brand extension, brand equity, brand valuation, etc. and those focused on Services Marketing include: services delivery, process management, service quality, ambience and technology management, customer satisfaction, complaint management, etc. The cases are meant to strengthen the problem identification and problem solving skills of the present and future managers in the two areas.
Interested readers may write to us at mup@manipal.edu about purchasing the book.
| Author | |
|---|---|
| Format |
Related products
-
Writing the self in Illness: Reading the Experiential through the Medical Memoir
₹240.00Author: Amala Poli
Writing the Self in Illness: Reading the Experiential Through the Medical Memoir is MUP’s refreshing venture into the developing fields of Medical and Health Humanities with an aim to consider the necessity of the narrative knowledge as complementary to the contemporary notions of well-being, illness, and healthcare.
Is individual happiness contingent on health and well-being “How does one find happiness in the throes of illness” In the present-day scenario, wherein medical practice is largely dominated by evidence-based understanding, diagnostic language, and problem-solving methods, the discipline of Medical Humanities emerges with a reciprocal dialogue between Humanities, Social Sciences, Health, and Medicine. The study of varied experiential narratives – literary works and unmediated accounts of patients and healthcare professionals, is foregrounded in Medical Humanities to amplify knowledge and understanding about the complexity of encounters with illness and their transformational quality in a nuanced manner. Both thought-provoking and informative, this publication brings about the anecdotal form of personal narratives in the light of medical discourses along with the specific cultural context of the narrative.
The present publication seeks to be an important reading for students and academics in the field of medical humanities, health professionals or medical practitioners, as well as scholars aspiring to venture into this flourishing field.Interested readers may write to us at mup@manipal.edu about purchasing the book.
Also available on
-
Culture and Creativity: Selected Writings of N Manu Chakravarthy
₹450.00Author: Manu Chakravarthy Editor: Unni Krishnan Karikkat
Culture and Creativity is a collection of essays of N Manu Chakravarthy, a prominent culture critic known for his discourses on music, cinema, literature and several aspects of culture and philosophy. This book illustrates the intellectual and ethical perspectives that shape his discussions on wide range of issues. These discussions are reflective of the inspiration he draws from his father Prof G N Chakravarthy and his teachers Prof C D Narasimhaiah, Prof U R Ananthamurthy, and Prof B Damodara Rao. The ideas of Ivan Illich and Noam Chomsky, and his friend D R Nagaraj are also instrumental in framing the critical nature of his interpretations. The essays in this book encompass Prof Manu Chakravarthy’s perspectives on religion, secularism, tradition, and modernity. The references to Sri Narayanaguru, M K Gandhi, Rabindranath Tagore, and the interview with Gustavo Esteva, evince his preoccupation with madhyamamarga. They also foreground his views on nationalism, metaphysics, media, politics and the crises of the third world and India in a globalised context. This work is a testimony to the form of scholarship he values.
Interested readers may write to us at mup@manipal.edu about purchasing the book.
Also available on
-
Parkinson’s Disease in India: From Clinic to Bench
₹1,500.00Editors: Madhuri Behari, SP Gorthi
The book fills a void in the knowledge about difference in Parkinson’s disease as seen India, if any from the rest of the world. It will provide a reference for any student of neurology wanting to learn the finer nuances of Parkinson’s disease in India. The book is written by Indian authors who have studied different aspects of Parkinson’s disease in depth, covering all aspects of Parkinson’s disease. The book is painstakingly drafted to cover all aspects of Parkinson’s disease from demography, etiology, clinical features (both motor and non-motor), complications, treatment modalities, its impact on the sufferer and the family and the financial aspect.
Interested readers may write to us at mup@manipal.edu about purchasing the book.
Also available on
-
Geoffrey Bawa – A Conscious Perception
₹650.00This book is all about giving the readers a peek view into the life of Geoffrey Bawa; Sri Lanka’s most famous architect. an book that reveals an insight into his work through his most famous projects accompanied by beautiful hand-drawn illustrations. Alluring and simply authentic, these self-narrative illustrations are a result of personal experience. This book will give readers an understanding of how successfully Geoffrey Bawa had inculcated spaces, vistas, and landscape with that of the built environment bringing about a touch of Modern Tropism and fusing it together with the rich culture and traditions of Sri Lanka.
Interested readers may write to us at mup@manipal.edu about purchasing the book.
Also available on
-
Performing Self, Performing Gender: Reading the lives of Women Performers in Colonial India
₹299.00Author: Sheetala Bhat
This book explores the shifting identity of the female performer in India, starting from the late 19th century to the early years of independence, through the study of autobiographies and memoirs. It attempts to make visible the actress figure by entering the history of performance, guided by the voice of the female performer. The discussion on performing woman in this book spans across the performing traditions of the tawaif, actresses in public theatre, early Indian film actresses, and actresses in the Indian People?s Theatre and the Prithvi Theatre. Sheetala Bhat is an actress and a writer from Sirsi, a small town in the Western Ghats of Karnataka. She holds an MA in English Literature from Manipal Centre for Philosophy and Humanities, Manipal University, Manipal. She worked with Chintana repertory, exploring the possibilities of theatre in education in government schools in Karnataka. She writes short stories and poetry in Kannada. Being a reclusive reader and an enthusiastic actress, she often finds herself rummaging and weaving in between the fields of theatre and Indian literature, with an emphasis on the gender concerns in these areas. Performing Self, Performing Gender: Reading the Lives of Women Performers in Colonial India is her first book.
Interested readers may write to us at mup@manipal.edu about purchasing the book.
Also available on
-
Transformation Beyond Sight
₹395.00Author: Jibu Thomas
Transformation Beyond Sight is a gripping narrative of the author’s experience in the hospital administration of Kasturba Hospital (KH), Manipal. As an experiential account, the present book provides insights into the thoughts, concerns, and apprehensions of prospective hospital administrators, and spotlights the vital role played by a hospital administrator in the day-to-day operations of KH, which is also an advanced healthcare facility.This book draws attention to the transformational quality of the author’s experiences to emphasize that the evolution in leadership and management of the teaching hospital went hand-in-hand with the transformation of the author’s administrative skills, and his own persona as a diligent administrator. The biographical undertone also provides an insight into the complex and dynamic healthcare environment, alongside the competencies, creativity, and mindfulness necessary for an administrator. This book narrates a hospital administrator’s engagements with the traditional processes and his attempts to bring about effective changes in the management and monitoring of operations of KH and the overall management of a healthcare facility.
Interested readers may write to us at mup@manipal.edu about purchasing the book.
Also available on
-
The Path of Proofs – Pramanapaddhati of Sri Jayatirtha
₹250.00Author: Shrinivasa Varakhedi
Epistemology of the Dvaita school of thought is presented in this short monograph Pramāṇapaddhati – the Path of Proofs, authored by Śrī Jayatīrtha. Epistemology is the science of knowledge that deals with the origin and nature of cognitive events and their means.
Ācārya Madhva, the proponent of the Dvaita school, has explained about the epistemology of this new school in his works. Since Madhva’s language is profound and the elucidations are scattered over his several works, it is difficult to comprehend for a novice. Hence, Pramāṇapaddhati was composed by his successor of third generation Śrī Jayatīrtha. The simple and captivating
style of this work is sure to ignite the interest in the readers to conduct further study in detail. This work is not only regarded as a standard textbook of Dvaita studies, but also considered as a basic authentic work in the Dvaita dialectic literature.This work is rendered into English by Prof Shrinivasa Varakhedi adopting the mirror-translation method.
Interested readers may write to us at mup@manipal.edu about purchasing the book.Also available on
-
Lectures on Matrix and Graph Methods
₹580.00Lectures on Matrix and Graph Methods Lectures on Matrix and Graph Methods portrays selected lectures delivered by leading Mathematicians and Statisticians in the International Workshop on Combinatorial Matrix Theory and Generalized Inverses of Matrices organized by Department of Statistics, Manipal University, Manipal, India, during January 2-7, 2012. This book covers the topics even beyond the traditional applications of matrix theory and spectral theory of graphs. Graph Theoretic Applications to Computing the Nucleolus of an Assignment Game by T E S Raghavan and Introduction to Yantra Magic Squares and Agrippa-type Magic Matrices by G P H Styan et al. are among those topics. Also, an interview with S K Mitra in 1993 by G P H Styan and Simo Puntanen is presented here.
Ravindra B Bapat, Steve Kirkland, K Manjunatha Prasad, Simo Puntanen Ravindra B Bapat is at the Indian Statistical Institute, Delhi Centre. His main areas of interest are combinatorial matrix theory, matrices and graphs, and generalized inverses. He is a Fellow of the Indian Academy of Sciences, Indian National Science Academy and a J C Bose Fellow. He served as the President of the Indian Mathematical Society during 2007-2008. Steve Kirkland is a Stokes Professor at the National University of Ireland Maynooth. His research interests include non-negative matrix theory, spectral graph theory, and combinatorial matrix theory. He is currently the Editor-in-chief of the journal ?Linear and Multilinear Algebra?, and the President of the International Linear Algebra Society. K Manjunatha Prasad earned his PhD from Indian Statistical Institute. Currently, he is a Professor of Mathematics at Department of Statistics, Manipal University, Manipal. His research interests are matrix theory, generalized inverse, ring theory and projective modules. Simo Puntanen earned his PhD in statistics from the University of Tampere (Finland) in 1987, where he is presently a Lecturer.
Interested readers may write to us at mup@manipal.edu about purchasing the book.Also available on