Cases in Brand Management and Services Marketing
₹550.00
Author:Simon George
This book intends to connect concepts in Brand Management and Services Marketing, through the pedagogy of case method of teaching. The 15 cases, which rigorously followed a symptom-problem- alternatives-solution, frame work are written on the several managerial dilemmas and situations faced by organizational managers, pertaining to areas of Brand Management and Services Marketing; and can be broadly categorized under consumer products and service products. Under consumer products, it covers products such as furnishing, personal care, kitchen products, wellness products, food products, magazines, etc. and under service products it includes industries such as hospitals, hotels, airline ticketing, banks, event and e-commerce. All the cases focus on situations experienced in brand building, nurturing, and management. The pastures focused in the brand management cases are product development, positioning, segment identification, advertising, costing and pricing products, brand extension, brand equity, brand valuation, etc. and those focused on Services Marketing include: services delivery, process management, service quality, ambience and technology management, customer satisfaction, complaint management, etc. The cases are meant to strengthen the problem identification and problem solving skills of the present and future managers in the two areas.
Interested readers may write to us at mup@manipal.edu about purchasing the book.
| Author | |
|---|---|
| Format |
Related products
-
Kriti Jagattu
₹310.00Author: T P Ashok
ಪ್ರೊ. ಟಿ. ಪಿ. ಅಶೋಕ ಅವರ ಇತ್ತೀಚಿನ ಕೃತಿ ಕೃತಿ ಜಗತ್ತು ಇಪ್ಪತ್ತಾರು ಪ್ರಬಂಧಗಳನ್ನು ಒಳಗೊಂಡ ಪುಸ್ತಕವಾಗಿದ್ದು, ವಿವಿಧ ದೇಶಗಳು, ಭಾಷೆಗಳು, ಸಂಪ್ರದಾಯಗಳು, ಪ್ರಕಾರಗಳು ಇತ್ಯಾದಿಗಳಿಗೆ ಸಂಬಂಧಿಸಿದ ಕೃತಿಗಳನ್ನು ಪರಿಚಯಿಸುವ, ವಿಶ್ಲೇಷಿಸುವ, ವಿಮರ್ಶಿಸುವ ಮತ್ತು ಸ್ಪಷ್ಟಪಡಿಸುವ ಮತ್ತು ಸಾಹಿತ್ಯದ ಒಂದು ನೋಟವನ್ನು ನೀಡುತ್ತದೆ. ಇಡೀ ಪ್ರಪಂಚ. ಪ್ರಬಂಧಗಳು ಸಾಮಾಜಿಕ, ಸಾಂಸ್ಕೃತಿಕ ಮತ್ತು ರಾಜಕೀಯ ಘಟನೆಗಳಿಗೆ ಮತ್ತು ಕಳೆದ ಐನೂರು ವರ್ಷಗಳಲ್ಲಿ ನೈತಿಕ, ಮಾನಸಿಕ ಮತ್ತು ಆಧ್ಯಾತ್ಮಿಕ ಬಿಕ್ಕಟ್ಟುಗಳಿಗೆ ಪ್ರಪಂಚದಾದ್ಯಂತದ ಶ್ರೇಷ್ಠ ಬರಹಗಾರರ ಪ್ರತಿಕ್ರಿಯೆಯನ್ನು ಪರಿಣಾಮಕಾರಿಯಾಗಿ ಪ್ರಸ್ತುತಪಡಿಸುತ್ತವೆ. ಈ ಕೃತಿ ಪ್ರಪಂಚವು ಕನ್ನಡ ಸಾಹಿತ್ಯ ಪ್ರಪಂಚದೊಂದಿಗೆ ಸಂಬಂಧವನ್ನು ಸ್ಥಾಪಿಸುತ್ತದೆ ಮತ್ತು ಆದ್ದರಿಂದ ಪುಸ್ತಕದ ವಿಶೇಷ ಮಹತ್ವವನ್ನು ಹೊಂದಿದೆ.
Interested readers may write to us at mup@manipal.edu about purchasing the book.
Also available on
-
The Practice of Geopolitics
₹850.00Author: M D Nalapat
Intended to be a Practioner’s Guide to Geopolitics, the book provides a look into the thought processes that generate correct and timely analysis of global events. Geopolitics needs to weave within its analytical grasp economics, society, strategy and even culture, as the science deals with overall national capabilities as well as the mutal synergy and frictions between nations. Although a broad range of subjects has been covered in the book, each is anchored in the ground reality of events having a profound impact on the lives of citizens and on world events. The growing interconnectedness of the globe has resulted in a need to do away with the popular west centric models of international relations and to view events not through that single prism but from a holistic viewpoint that accepts the relevance and maturity of different histories and geographies. What the book provides is an alternative Weltanschauung to the dominant models of geopolitical analysis, so that the science is enabled to cross beyond the narrow boundaries which have confined. The scope and applicability of its analysis. The rise of Asia needs a geopolitical vision unique to the continent, and this is what has been provided by Professor Nalapat.
Interested readers may write to us at mup@manipal.edu about purchasing the book.
Also available on
-
Pharmaceutical Consumer Complaints: A Guide to Academia and Pharmaceutical Industry
₹795.00Editors: Girish Pai Kulyadi, Muddukrishna B S, Richa Ajay Dayaramani
This book is an excellent guide in analyzing consumer complaints and will aid the students who are yet to gain industry experience. It is necessary for resolving consumer complaints in pharmaceutical industry where such concerns are frequently received. The case studies provide a vivid description of defects that will help identify the nature of the issue, possible root cause of such complaints, and subsequent remediation.
Interested readers may write to us at mup@manipal.edu about purchasing the book.
Also available on
-
Culture and Creativity: Selected Writings of N Manu Chakravarthy
₹450.00Author: Manu Chakravarthy Editor: Unni Krishnan Karikkat
Culture and Creativity is a collection of essays of N Manu Chakravarthy, a prominent culture critic known for his discourses on music, cinema, literature and several aspects of culture and philosophy. This book illustrates the intellectual and ethical perspectives that shape his discussions on wide range of issues. These discussions are reflective of the inspiration he draws from his father Prof G N Chakravarthy and his teachers Prof C D Narasimhaiah, Prof U R Ananthamurthy, and Prof B Damodara Rao. The ideas of Ivan Illich and Noam Chomsky, and his friend D R Nagaraj are also instrumental in framing the critical nature of his interpretations. The essays in this book encompass Prof Manu Chakravarthy’s perspectives on religion, secularism, tradition, and modernity. The references to Sri Narayanaguru, M K Gandhi, Rabindranath Tagore, and the interview with Gustavo Esteva, evince his preoccupation with madhyamamarga. They also foreground his views on nationalism, metaphysics, media, politics and the crises of the third world and India in a globalised context. This work is a testimony to the form of scholarship he values.
Interested readers may write to us at mup@manipal.edu about purchasing the book.
Also available on
-
COVID19: A Multidimensional Response
₹2,200.00Editors: N Udupa, Raviaraja NS, Chiranjay Mukhopadhya,
COVID-19 disease is caused by the SARS-CoV-2 virus, first detected in November-December 2019 in Wuhan, China. Thus far, more than 7 million people have been infected with the novel coronavirus across the globe, and the count is increasing with every passing day. Even though it causes severe respiratory problems, the majority of patients show mild symptoms, and pathogenesis is under investigation. Although several drugs are being developed and many of them are undergoing clinical trials, currently there are no approved drugs/vaccines to cure this disease. Personal hygiene and social distancing are important means to prevent the spread of this disease. With the advancements in scientific research, humankind is hoping to find a potent drug/vaccine for this disease at the earliest. The health care professionals and scientific community are at their maximum in combating this viral infection. In this book, an attempt is made to compile various aspects of COVID-19 in a single platform, which include aetiology, epidemiology, its clinical manifestations, diagnosis, pathological, clinical and therapeutic facets, comorbidities, risk factors, and the essential precautionary measures. This book comprises around 29 chapters contributed by various experts from research and clinical backgrounds.
Interested readers may write to us at mup@manipal.edu about purchasing the book.
Also available on
-
Internationalization of Higher Education: The Dynamics of Educational Ecology
₹500.00Editors: H Vinod Bhat, Neeta InamdarThe mobility of scholars seeking knowledge has been a part of the university ideal for centuries. History holds testimony to the fact that these mobilities have also altered the lives of people in different regions. Universities have played a pivotal role in the movement of people across borders and the resultant transformation of societies due to transcultural interactions.In this book, the editors have brought together ideas on the changing dynamics of these mobilities of scholars and the interconnectedness of higher education institutions in today’s world. An attempt is also made to record the implications of these international collaborations in knowledge generation and dissemination within the educational ecology. The notion of educational ecology is explored through the articles in the book to comprehend the power play that exists in the dimension and the direction of internationalization of higher education. All this is done with the hope that the opening up of education to global opportunities may, over a period of time, lead to equitable distribution of opportunities worldwide.Interested readers may write to us at mup@manipal.edu about purchasing the book.
International Edition available on 
South Asia Edition available on -
Educational Philosophy of Dr S Radhakrishnan
₹495.00Author: V N Deshpande
Educational Philosophy of Dr S Radhakrishnan effectively presents Radhakrishnan’s thoughts, highlighting their relevance to the present day. The author has at length discussed Indian Philosophy in comparison with the Western thought and successfully established that the East-West synthesis as propagated by Radhakrishnan is the need of the hour. The readers will also get an account of Radhakrishnan’s life story in the backdrop of the political history of pre and post-Independent India. This book is Dr V N Deshpande’s posthumous publication.
Interested readers may write to us at mup@manipal.edu about purchasing the book.
Also available on
-
Geoffrey Bawa – A Conscious Perception
₹650.00This book is all about giving the readers a peek view into the life of Geoffrey Bawa; Sri Lanka’s most famous architect… a book that reveals an insight into his work through his most famous projects accompanied by beautiful hand drawn illustrations. Alluring and simply authentic, these self-narrative illustrations are a result of a personal experience. This book will give readers an understanding of how successfully Geoffrey Bawa had inculcated spaces, vistas and landscape with that of the built environment bringing about a touch of Modern Tropism and fusing it together with the rich culture and traditions of Sri Lanka.
Interested readers may write to us at mup@manipal.edu about purchasing the book.
Also available on