| Author |
|---|
Pharmaceutical Marketing Management
The book begins with a brief overview of Indian and Global Pharmaceutical Market. It discusses unconventional topics related to pharmaceutical marketing. Most of the chapters like Segmentation, Promotional Mix, Consumer Behaviour and Pricing etc, explain the basic concepts with an emphasis on the Phrama perspective. Chapters are updated with recent developments in those fields. Clinical Research has always been under scan, the chapter on clinical research covers the latest amendments and discusses the future trends. Chapter Cosmeceutical gives an overview of Cosmeceutical market scenario and the growth drivers. The book includes a brief note on Ethics.
₹250.00
Out of stock
Related products
-
Transformation Beyond Sight
₹395.00Transformation Beyond Sight is a gripping narrative of the author?s experience in the hospital administration of Kasturba Hospital (KH), Manipal. As an experiential account, the present book provides insights into the thoughts, concerns, and apprehensions of prospective hospital administrators, and spotlights the vital role played by a hospital administrator in the day-to-day operations of KH, which is also an advanced healthcare facility.This book draws attention to the transformational quality of the author?s experiences to emphasize that the evolution in leadership and management of the teaching hospital went hand-in-hand with the transformation of the author?s administrative skills, and his own persona as a diligent administrator. The biographical undertone also provides an insight into the complex and dynamic healthcare environment, alongside the competencies, creativity, and mindfulness necessary for an administrator. This book narrates a hospital administrator?s engagements with the traditional processes and his attempts to bring about effective changes in the management and monitoring of operations of KH and the overall management of a healthcare facility.
-
Ayurvedic Inheritance- A Reader’s Companion
₹650.00In ancient India, learning spanned four quarters of one?s life. Learning was sought from the teacher, from one?s individual effort, from fellow students and in the last quarter, from the school of life itself. This book belongs to the third quarter for students of Ayurveda regardless of their background in medicine, science, or humanities. Apart from topics in the eight branches of Ayurveda, the book also deals with ?yurvedic Biology which seeks to study the concepts and procedures of Ayurveda with the tools of modern biology. M S Valiathan is a National Research Professor of the Government of India. He is a medical graduate from the University of Kerala and completed his postgraduate training in general surgery from the University of Liverpool and other hospitals in the UK. He did his specialisation in cardiac surgery from the Johns Hopkins and Georgetown University Hospitals in the US. He was a cardiac surgeon for over three decades. His shift to Ayurvedic studies resulted in the publication of three volumes on Caraka, Su?ruta and V?gbha?a, and an Introduction to ?yurveda. The Department of Science and Technology set up a Task Force in Ayurvedic Biology under his chairmanship to promote research in the nascent discipline.
-
Capturing the Cosmic Light – A Handbook of Astrophotography
₹670.00The Handbook of Astrophotography is the first book dedicated to Astronomical Imaging through modest equipment, and the first to be published in India. It is a chronicle of the techniques learnt and employed by the author and is by no means proprietary. It is assumed that the reader is equipped with the basic knowledge to use a digital camera. After showing the many methods to capture the Cosmos, the book shows how to process these images. It is designed to be a handbook and not a user manual. The author hopes that the reader will be confident in astronomical imaging and develop his/her own techniques after reading the book. Sathyakumar started Astrophotography in January 2006 with a homemade wooden star-tracking mount and a camera borrowed from a friend. He later used his homemade Newtonian reflector telescope and an inexpensive digital camera to capture photos of the Moon. With an MSc in Aerospace engineering from the University of Salford, Manchester, he joined Opticstar Ltd, as a design engineer. There he was trained on the latest of astronomical instruments available for the amateur astrophotographer and eventually purchased the Celestron C8 Schmidt cassegrain telescope and the CG-5 Equatorial mount. Currently, he uses a GSO 6 inch RC telescope and an HEQ5-PRO computerized mount as well as an Orion 80ED Apochromatic telescope for astrophotography. He also owns an Astrotrac to take wide field vistas of the Cosmos. He is now employed as a Scientific Officer at Karnataka Science and Technology Promotion Society, Department of Science and Technology, Govt. of Karnataka.
-
Vaidehi Kathana
₹250.00Vaidehi Kathana is the first full-length literary critical study of the fictional, non fictional and poetic narratives of Vaidehi, who is considered to be one of the most celebrated contemporary Indian writers in Kannada. This work reviews, introduces, discusses and interprets all the writings of Vaidehi, which include short stories, poems, essays and a novel. The book examines how this great Indian writer has been reacting and responding to her time and space for the last four decades. The book shows how Vaidehi?s poetics has so subtly blended with her politics thereby creating some of the outstanding masterpieces in poetry and fiction of our times. The book discusses the special features of Vaidehi?s feminist perspectives as well as the uniqueness of her narrative skills. Arguing that Vaidehi?s spiritual triumph is demonstrated in her technical triumph, the book draws the attention of the non-Kannada readers to the entire body of Vaidehi?s writings. Lucidly translated into English by the noted translator O L Nagabhushana Swamy, T P Ashoka?s Vaidehi Kathana provides a meaningful opportunity for the non-Kannada readers to familiarize themselves with one of the greatest contemporary writers of India. T P Ashoka?s Vaidehi Kathana is a significant contribution to modern Indian literary criticism. The book provides an interesting reading not only to the students of literature, researchers and teachers but also appeals to the general readers.
-
Journalism and Journalism Education in Developing Countries
₹550.00Free and fair media are at the heart of any democratic set up. A thriving field of journalism and zealous and ethical journalists in that sense become torch bearers of a brighter and promising tomorrow. In this light, the status of journalists, the most important actors in the field becomes increasingly important as a matter of study. They act as gatekeepers of information that is flooding in the era of new media, a wave that is not so new anymore. Their roles remain intact and even becomes prominent in the chaos of many-to-many communication.
Not concentrating on specific countries, selected contributions in the book reflect on the developments of media and journalism education across different countries. Introducing the book with an overview about the state-of-the-art of journalism education and the research on a meta level, the book moves on to talk about media studies in the Asian countries and in Arab world, the African States and Brazil.
The recent economic and social developments present both opportunities and risks for journalism. Freedom of expression and freedom of press, even in democratic countries, are under pressure. This book provides an international perspective on the different aspects of journalism ? the situation in which journalists work, their working conditions, educational backgrounds, struggles and successes. It is aimed at an international public interested in the field of journalism and freedom of speech. It addresses journalists, trainers and academics. Furthermore, institutions in the field of development cooperation, education or cultural policy and cultural education are the focus of this work. Though the book is focused on journalism and journalism education in developing countries, contributions are from across the globe. This book is an interesting read for all those who care about a vital media landscape and an open democratic society. -
Linear Algebra with Applications
₹650.00Linear Algebra with Applications portrays selected articles published earlier by Prof Ravindra B Bapat in various reputed journals. This volume published in honour of Prof Bapat, on the occasion of his 60th birthday, consists of his original research articles written in the area of (i) Permanent, Determinant and their applications, (ii) Non-negative Matrices, (iii) Matrix Methods in Statistics and Graph theory, and (iv) Generalized Inverses of a Matrix. Starting with an article A Generalization of a Theorem of Ky Fan on Simplicial Maps, his first article published in 1980, several articles probing the properties of permanent and determinant, characterization of generalized inverses, spectral properties of graphs, and applications of matrix methods in statistics are compiled in this volume. The articles selected in this book will certainly inspire the young linear algebraists and provide several matrix techniques to solve different problems in the area of applied linear algebra.
-
Kannada Theatre History 1850-1950: A Sourcebook
₹250.00This source book on Kannada theatre history is a valuable contribution to the larger field of Indian Theatre Studies. Avoiding the shortcuts of an overview or a Wikipedia-like assemblage of information, it delves into the lives, histories, struggles, debates and anecdotes surrounding some of the most pioneering figures in the shaping of Kannada theatre between 1850-1950. The selection of primary sources, most of which are being made available in English for the first time, is nothing short of a revelation in the way it illuminates insights into the actual making and thinking of theatre practice. Here we have a model of how the construct of ?Indian Theatre? can be textured, inflected, individuated and problematized at regional, local and intracultural levels. ? Rustom Bharucha .This book is a labour of love by scholars who not only love Kannada theatre, but want to pass on their enjoyment of it. Delving deep into folklore oral history, local history, gossip debate and discourse, the editors bring out the world of Kannada theatres in pluralistic terms. Scholarship and playfulness combine to create a powerful act of storytelling where the book itself mimics the career of Kannada theatre. As an anthology it becomes an initiation rite, an introduction to all the great figures, not as hagiography but as nuanced analysis. Big questions and little questions combine to create both a sense of combativeness and a wonderful feeling of homecoming. Like tricksters, they break the binaries of tradition and modernity, treating it almost like a bad play which needs new scripts and new performers. A wonderful anthology. A deeply desi book, with all the cosmopolitanism of world theatre. ? Shiv Visvanathan
-
Mysore History(Christa Shaka 1800 Ra Modalina Mysooru ithihaasa)
₹295.00Mysore History before 1800 CE is about the life and work of Prof. D S Achuta Rao. His research on Mysore history is represented by ten indexed articles he published during 1940-65. He actively popularized India’s history and its glorious past. Three such articles are included as they present initiatives in Indian History by the Maharajas College History Society, Colonial Researchers on India and Mysore Government’s initiative in a Kannada Encyclopedia. In his biography in the second part, his students and children have written about his life as a teacher and father, providing a context of his period. The book presents an interesting window to history research in the middle of last century.