Are You Eligible for Free Healthcare? (Tamil)

Author:Simon George

This book intends to connect concepts in Brand Management and Services Marketing, through the pedagogy of case method of teaching. The 15 cases, which rigorously followed a symptom-problem- alternatives-solution, frame work are written on the several managerial dilemmas and situations faced by organizational managers, pertaining to areas of Brand Management and Services Marketing; and can be broadly categorized under consumer products and service products. Under consumer products, it covers products such as  furnishing, personal care, kitchen products, wellness products, food products, magazines, etc. and under service products it includes industries such as hospitals, hotels, airline ticketing, banks, event and e-commerce. All the cases focus on situations experienced in brand building, nurturing, and management. The pastures focused in the brand management cases are product development, positioning, segment identification, advertising, costing and pricing products, brand extension, brand equity, brand valuation, etc. and those focused on Services Marketing include: services delivery, process management, service quality, ambience and technology management, customer satisfaction, complaint management, etc. The cases are meant to strengthen the problem identification and problem solving skills of the present and future managers in the two areas.

Interested readers may write to us at mup@manipal.edu about purchasing the book.

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Authors: Venkataraja Aithal U, Rekha Patil and B Rajashekhar

Manipal Manual of Ear Mould Making is a comprehensive workbook of value to students of Audiology & hearing professionals who wish to understand the nuances of this skill that is paramount for optimization of hearing aid fitting. This is a compilation of the authors? years of experience in the deft skills of ear mould making and patient care in Manipal Ear Mould lab. Considerable efforts have gone in to bringing out this manual by incorporating appropriate pictures, stepwise procedures and simple instructions. This manual, besides appraising the readers of the procedure would also assist them in learning the dos and donts picked up out of the authors? clinical experience. This will be a reflection of our ongoing efforts to derive the best out of the rapidly developing technology in the area of hearing impairment.

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Authors: Sudha Lakkanna, Kathyayani Venkatesh, Jayashree S Bhat, Sudhin Karuppali

The first edition of the ALD was piloted in 2008 and has been used in various clinics and institutes. The ALD was revised and the latest version is designed for use in clinical and educational settings. Few basic differences between the earlier and the present version are the division of each age level into six-month intervals (from zero to six years), an increase in the number of test items per age level, and extension of the tool up to ten years of age. The ALD-MM can be used to assess the language skills in infants and young children. The test items have been chosen to reflect and assess receptive as well as expressive language development. The precursors to language development like attention and vocal development are embedded in the test.

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