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Authors: Venkataraja Aithal U, Rekha Patil and B Rajashekhar

Manipal Manual of Ear Mould Making is a comprehensive workbook of value to students of Audiology & hearing professionals who wish to understand the nuances of this skill that is paramount for optimization of hearing aid fitting. This is a compilation of the authors? years of experience in the deft skills of ear mould making and patient care in Manipal Ear Mould lab. Considerable efforts have gone in to bringing out this manual by incorporating appropriate pictures, stepwise procedures and simple instructions. This manual, besides appraising the readers of the procedure would also assist them in learning the dos and donts picked up out of the authors? clinical experience. This will be a reflection of our ongoing efforts to derive the best out of the rapidly developing technology in the area of hearing impairment.

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Editor: N Udupa

Affordable and Effective Drug Delivery book is a compilation of the research works guided by Dr N Udupa in the area of drug delivery. Over four decades, Dr Udupa has shared his proficiency and expertise to build up, strengthen and widen the knowledge and information about the development and delivery of various therapeutic dosage forms. Research work that he undertook over several years is presented briefly as a compilation of his research activities involving Novel Drug Delivery System, Liposomes, Niosomes, Nutraceuticals, etc. The book will not only inspire many young researchers but, will also be a guiding force to senior researchers in the academia and industry. More than 500 publications with over 5000 citations, about eight patents, half-a-dozen books, and research guidance of over 100 research scholars is a definitive testimony of his exemplary contribution to pharma education and research.

Interested readers may write to us at mup@manipal.edu about purchasing the book.

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Author:Simon George

This book intends to connect concepts in Brand Management and Services Marketing, through the pedagogy of case method of teaching. The 15 cases, which rigorously followed a symptom-problem- alternatives-solution, frame work are written on the several managerial dilemmas and situations faced by organizational managers, pertaining to areas of Brand Management and Services Marketing; and can be broadly categorized under consumer products and service products. Under consumer products, it covers products such as  furnishing, personal care, kitchen products, wellness products, food products, magazines, etc. and under service products it includes industries such as hospitals, hotels, airline ticketing, banks, event and e-commerce. All the cases focus on situations experienced in brand building, nurturing, and management. The pastures focused in the brand management cases are product development, positioning, segment identification, advertising, costing and pricing products, brand extension, brand equity, brand valuation, etc. and those focused on Services Marketing include: services delivery, process management, service quality, ambience and technology management, customer satisfaction, complaint management, etc. The cases are meant to strengthen the problem identification and problem solving skills of the present and future managers in the two areas.

Interested readers may write to us at mup@manipal.edu about purchasing the book.

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