Are you eligible for free Healthcare (Hindi)

This book has 12 chapters covering nearly all the areas of Drug Regulatory Affairs. Various aspects of Drug Regulatory Affairs such as new drug approval procedure, pharmacovigilance, product recall, evolution of drug regulations in the United States of America (USA) and process of drug approval in the USA and European Union, bioequivalence regulations, electronic Common Technical Documents (eCTD), environmental regulations, orphan drugs pharmaceutical pricing and control policy, Pharmacovigilance system in India and the USA, Product Recall, regulations of pharmaceutical drug promotion and Pharmacy Practice regulations are covered in this book. As a whole, the book is a comprehensive reference book on regulatory affairs and will be very useful for the practicing professionals and students alike.

Interested readers may write to us at mup@manipal.edu about purchasing the book.

Also available on

Author:Simon George

This book intends to connect concepts in Brand Management and Services Marketing, through the pedagogy of case method of teaching. The 15 cases, which rigorously followed a symptom-problem- alternatives-solution, frame work are written on the several managerial dilemmas and situations faced by organizational managers, pertaining to areas of Brand Management and Services Marketing; and can be broadly categorized under consumer products and service products. Under consumer products, it covers products such as  furnishing, personal care, kitchen products, wellness products, food products, magazines, etc. and under service products it includes industries such as hospitals, hotels, airline ticketing, banks, event and e-commerce. All the cases focus on situations experienced in brand building, nurturing, and management. The pastures focused in the brand management cases are product development, positioning, segment identification, advertising, costing and pricing products, brand extension, brand equity, brand valuation, etc. and those focused on Services Marketing include: services delivery, process management, service quality, ambience and technology management, customer satisfaction, complaint management, etc. The cases are meant to strengthen the problem identification and problem solving skills of the present and future managers in the two areas.

Interested readers may write to us at mup@manipal.edu about purchasing the book.

Also available on

Editor: N Udupa

Affordable and Effective Drug Delivery book is a compilation of the research works guided by Dr N Udupa in the area of drug delivery. Over four decades, Dr Udupa has shared his proficiency and expertise to build up, strengthen and widen the knowledge and information about the development and delivery of various therapeutic dosage forms. Research work that he undertook over several years is presented briefly as a compilation of his research activities involving Novel Drug Delivery System, Liposomes, Niosomes, Nutraceuticals, etc. The book will not only inspire many young researchers but, will also be a guiding force to senior researchers in the academia and industry. More than 500 publications with over 5000 citations, about eight patents, half-a-dozen books, and research guidance of over 100 research scholars is a definitive testimony of his exemplary contribution to pharma education and research.

Interested readers may write to us at mup@manipal.edu about purchasing the book.

Also available on