The book begins with a brief overview of Indian and Global Pharmaceutical Market. It discusses unconventional topics related to pharmaceutical marketing. Most of the chapters like Segmentation, Promotional Mix, Consumer Behaviour and Pricing etc, explain the basic concepts with an emphasis on the Phrama perspective. Chapters are updated with recent developments in those fields. Clinical Research has always been under scan, the chapter on clinical research covers the latest amendments and discusses the future trends. Chapter Cosmeceutical gives an overview of Cosmeceutical market scenario and the growth drivers. The book includes a brief note on Ethics.

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Exploring Nanotechnology in Healthcare is a reference book written with a view to providing a comprehensive understanding of various facets of nanotechnology in healthcare. Spread over fifteen chapters, this book gives a clear overview of various nano products in diagnosis and therapy, methods used in their preparation as well as various frontiers of application. This book may be considered unique in incorporating aspects of nano chemistry and characterization methods for documentation of new behaviour exhibited by matter at these dimensions, their influence on environment, toxicity aspects, impact on the Indian economy and global initiatives in regulating nanotechnology based products.

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