Cases in Brand Management and Services Marketing
₹550.00
Author:Simon George
This book intends to connect concepts in Brand Management and Services Marketing, through the pedagogy of case method of teaching. The 15 cases, which rigorously followed a symptom-problem- alternatives-solution, frame work are written on the several managerial dilemmas and situations faced by organizational managers, pertaining to areas of Brand Management and Services Marketing; and can be broadly categorized under consumer products and service products. Under consumer products, it covers products such as furnishing, personal care, kitchen products, wellness products, food products, magazines, etc. and under service products it includes industries such as hospitals, hotels, airline ticketing, banks, event and e-commerce. All the cases focus on situations experienced in brand building, nurturing, and management. The pastures focused in the brand management cases are product development, positioning, segment identification, advertising, costing and pricing products, brand extension, brand equity, brand valuation, etc. and those focused on Services Marketing include: services delivery, process management, service quality, ambience and technology management, customer satisfaction, complaint management, etc. The cases are meant to strengthen the problem identification and problem solving skills of the present and future managers in the two areas.
Interested readers may write to us at mup@manipal.edu about purchasing the book.
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Interested readers may write to us at mup@manipal.edu about purchasing the book.
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Comets – Nomads of the Solar System
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Interested customers may write to us at mup@manipal.edu about purchasing the book.
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Vaidehi Kathana: A Critical Study of Vaidehi’s Narratives
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Interested readers may write to us at mup@manipal.edu about purchasing the book.
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Writing the self in Illness: Reading the Experiential through the Medical Memoir
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Performing Self, Performing Gender: Reading the lives of Women Performers in Colonial India
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Interested readers may write to us at mup@manipal.edu about purchasing the book.
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Christa Shaka 1800 Ra Modalina Mysooru ithihaasa
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೧೮೦೦ ಕ್ರಿ. ಶ. ದ ಹಿಂದಿನ ಮೈಸೂರು ಇತಿಹಾಸವು ಪ್ರೊ. ಡಿ ಎಸ್ ಅಚ್ಯುತ ರಾವ್ ಅವರ ಜೀವನ ಮತ್ತು ಕೆಲಸದ ಬಗ್ಗೆ. ಮೈಸೂರು ಇತಿಹಾಸದ ಕುರಿತಾದ ಅವರ ಸಂಶೋಧನೆಯು 1940-65ರ ಅವಧಿಯಲ್ಲಿ ಅವರು ಪ್ರಕಟಿಸಿದ ಹತ್ತು ಸೂಚ್ಯಂಕ ಲೇಖನಗಳಿಂದ ಪ್ರತಿನಿಧಿಸುತ್ತದೆ. ಅವರು ಭಾರತದ ಇತಿಹಾಸ ಮತ್ತು ಅದರ ಅದ್ಭುತ ಭೂತಕಾಲವನ್ನು ಸಕ್ರಿಯವಾಗಿ ಜನಪ್ರಿಯಗೊಳಿಸಿದರು. ಮಹಾರಾಜಾಸ್ ಕಾಲೇಜ್ ಹಿಸ್ಟರಿ ಸೊಸೈಟಿ, ಭಾರತದ ವಸಾಹತು ಸಂಶೋಧಕರು ಮತ್ತು ಕನ್ನಡ ವಿಶ್ವಕೋಶದಲ್ಲಿ ಮೈಸೂರು ಸರ್ಕಾರದ ಉಪಕ್ರಮದಿಂದ ಭಾರತೀಯ ಇತಿಹಾಸದಲ್ಲಿ ಉಪಕ್ರಮಗಳನ್ನು ಪ್ರಸ್ತುತಪಡಿಸುವುದರಿಂದ ಅಂತಹ ಮೂರು ಲೇಖನಗಳನ್ನು ಸೇರಿಸಲಾಗಿದೆ. ಎರಡನೇ ಭಾಗದಲ್ಲಿ ಅವರ ಜೀವನಚರಿತ್ರೆಯಲ್ಲಿ, ಅವರ ವಿದ್ಯಾರ್ಥಿಗಳು ಮತ್ತು ಮಕ್ಕಳು ಶಿಕ್ಷಕ ಮತ್ತು ತಂದೆಯಾಗಿ ಅವರ ಜೀವನದ ಬಗ್ಗೆ ಬರೆದಿದ್ದಾರೆ, ಅವರ ಅವಧಿಯ ಸಂದರ್ಭವನ್ನು ಒದಗಿಸಿದ್ದಾರೆ. ಪುಸ್ತಕವು ಕಳೆದ ಶತಮಾನದ ಮಧ್ಯದಲ್ಲಿ ಇತಿಹಾಸ ಸಂಶೋಧನೆಗೆ ಆಸಕ್ತಿದಾಯಕ ವಿಂಡೋವನ್ನು ಪ್ರಸ್ತುತಪಡಿಸುತ್ತದೆ.
Interested readers may write to us at mup@manipal.edu about purchasing the book.
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Interested readers may write to us at mup@manipal.edu about purchasing the book.
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Legends of Travancore – A Numismatic Heritage
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Interested readers may write to us at mup@manipal.edu about purchasing the book.
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