Editors: Girish Pai Kulyadi, Muddukrishna B S, Richa Ajay Dayaramani

This book is an excellent guide in analyzing consumer complaints and will aid the students who are yet to gain industry experience. It is necessary for resolving consumer complaints in pharmaceutical industry where such concerns are frequently received. The case studies provide a vivid description of defects that will help identify the nature of the issue, possible root cause of such complaints, and subsequent remediation.

Interested readers may write to us at mup@manipal.edu about purchasing the book.