R C Natarajan

R C Natarajan

Dr R C Natarajan is a Professor at TAPMI School of Business, Manipal University Jaipur. A Doctorate in Management, he holds PGRDM from IRMA and MA (Econ) from JNU, Delhi. He worked in Sales and Marketing in the FMCG sector for fifteen years before he moved to academics, where he has been teaching MBA students for twenty years. Natarajan has a unique way of relating to the younger generation and resonating with their ideas of life. When generations confront each other, the many shades of humour that emerge are what fascinate the author. He playfully writes about emojis, LOL, ROFL, LMAO etc., and portrays as they appear to another generation and the responses they invoke. Interestingly, some of them are experiential.

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