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Pharmaceutical Marketing Management

Pharmaceutical Marketing Management

Pharmaceutical Marketing Management

N Udupa & D Shreedar

Availability: In stock

Regular Price: ₹250.00

Special Price ₹125.00

eBook
The book begins with a brief overview of Indian and Global Pharmaceutical Market. It discusses unconventional topics related to pharmaceutical marketing. Most of the chapters like Segmentation, Promotional Mix, Consumer Behaviour and Pricing etc, explain the basic concepts with an emphasis on the Phrama perspective.

ISBN 978-93-82460-32-9
Type eBook
Pages 104
Category Reference Books, eBooks, All Books
Publisher MUP Book

The book begins with a brief overview of Indian and Global Pharmaceutical Market. It discusses unconventional topics related to pharmaceutical marketing. Most of the chapters like Segmentation, Promotional Mix, Consumer Behaviour and Pricing etc, explain the basic concepts with an emphasis on the Phrama perspective. Chapters are updated with recent developments in those fields. Clinical Research has always been under scan, the chapter on clinical research covers the latest amendments and discusses the future trends. Chapter Cosmeceutical gives an overview of Cosmeceutical market scenario and the growth drivers. The book includes a brief note on Ethics.

Dr N Udupa is Professor and Director- Research (Health Sciences), Manipal University, Manipal, Karnataka. Dr N Udupa received his PhD in 1987 from Banaras Hindu University, Varanasi, India. After serving in Pharma Industry for 8 years, he has been working in academics for last 30 years. Dr N Udupa is prolific researcher and author with more than 500 research and review articles, over 400 presentations in national and international conferences. He has authored about 15 books. He is on the editorial boards and advisory bodies of several reputed journals. He is a life member of some 20 associations and societies. He has nine Indian patents to his credit. He has won many awards for his outstanding contributions in Pharmaceutical Research and Education. He served as Convener-Scientific Services of Indian Pharmaceutical Congress Association from 2010 to 2012. Dr D Sreedhar is Associate Professor and Head, Department of Pharmacy Management, Manipal College of Pharmaceutical Sciences, Manipal University, Manipal, Karnataka. He completed his PhD in 2010 from Manipal University, Manipal. After working in a pharmaceutical company for about two years he joined academics in 2003. Dr Sreedhar is author of over 100 research and review articles and more than 100 oral and poster presentations at conferences worldwide. He is author of five chapters in various books and an editorial board member of journals of repute. He is life member of over ten professional associations and societies. He is secretary of Indian Pharmaceutical Association, Manipal Branch. He received “Distinguished Alumnus Award” by MCOPS in the year 2014."
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Manipal Universal Press (MUP)
Behind Post Office, Manipal - 576 104
Udupi, Karnataka, India
T: +91-820-2922516, 2922954
E-mail: mup@manipal.edu